Organization development Essay

This paper presents an overview of an article by Padraig Healy on training in Zimbabwean public sector organizations. It outlines the methods of organization development as detailed by Healy and offers a critique of the article produced as a report on the implementation of his own training program as an alternative to previously implemented ones. The paper then goes on to assess the company Petroleum Development Oman, offering insights into the company’s leadership structure, organizational culture, communication practices, and organizational structure. It also offers some analysis of these practices in light of organization development theory. Article Idea Summarized In the article by Padraig Healy, â€Å"Training and Public Sector Reform: An Integrated Approach,† the author defines organization development as a strategic method of defining and aligning companies underlying goals in an effort to increase its effectiveness within the sphere of its operation. Healy reminds his readers that one of the main goals of such development is to facilitate the organization’s ability to compete with rival companies, and such competition takes place at the levels of performance and output. He emphasizes that it is through carefully planned developmental strategies as well as through their proper execution that these goals can be met. He shows, also, that the ability to set and achieve these goals is of immense importance to managers in today’s work environments. Healy demonstrates his understanding of the need for training in building company capacity. Yet the article then gets more specific in addressing the limitations of training as a stand-alone method of organizational development. As a method of strengthening the capacity of an organization to handle all the aspects of its responsibilities, Healy offers an alternative that mixes capacity building with a top-down cultivation of trust between/among managers and employees (Lesmeister, 1992). It therefore goes without saying that the role of the manager is indispensable to the proper development of any organization, whose efforts are to be coupled with an thorough understanding of the organization’s culture in order to attain the general and specific developmental goals set forth for the company. Discussion of themes and arguments Healy begins his article with a discussion of organizational development. He stresses the fact that managers cannot afford to consider organization development as something that takes place spontaneously. Rather, he shows how it is generated through the orchestrated efforts of the stakeholders involved in a particular company. Planning is particularly necessary as such development involves a long range approach and a long-term commitment to the general course of action decided upon (CODL, 2004; Leadership and Organization Development, 2004). Such plans also involve detailed analysis of the organization’s cultural climate as well as its performance as it regards trends as well as alongside its competitors. This particular point made by Healy hits on an important aspect of management, as without a detailed understanding of the positive and negative aspects of the current organization’s performance, it becomes impossible for management to formulate and execute an effective plan for improvement of the company. Healy also correctly notes that such improvement can occur on more than one level, not the least of which is employee performance. This variable affects other important ones, such as organizational output and general performance (Packard, 2005). The article then demonstrates how organization development is considered to be organization-wide since it focuses on the total system. It explains OD as the method through which a system whose climate is managed from the top, so that the heads of the organization set examples concerning the methods of action to be taken at all lower levels of the company (Gallagher, 2000; Mindek, 2005). The ownership of the strategy by workers within the organization is thought to stem directly from this, as they are expected to take their cues from the executives. The article by Padraig Healy goes further by offering a practical application of the theory in a particular situation. It demonstrates how organization development was applied in the public sector and analyzes the success of the various approaches. The first step according to the organization development method is to implement a thorough analysis of and intervention into the performance of workers within that sector. Healy finds that that though most of the employed people are the natives within their working environment, the quality of much of the work done is substandard. In order to solve this problem, rigorous training has been undertaken in order to improve the quality of work, thus increasing the outputs and the level of performance from the workers (King & Colonies, 2006). According to this practical section of the article, training is implemented as a series of events, which includes various workshops, seminars and study visits (Healy, 2001; Lesmeister, 1992). It is significantly different from just adjusting the knowledge and skills of the employees in order to meet the demands of the organization; rather, it can be classified as action research that focuses on the implementation of proposed improvement plan and the charting of the results at each stage of the implementation. Training people in that context demonstrated how much of an investment employee development is, and shows the major requirement of time and money involved. Furthermore, the Healy article suggests reasons why such large-scale development might be a luxury that most developed countries would have difficulty achieving, though they would profit from it greatly (Healy 2001; McNamara, 1997). Strengths and Weaknesses In the article, Padraig Healy performs a good analysis in his consideration of the local situation as he shows himself able to highlight the fact that the organization development performed in the public sector is demonstrates benefits of (as well as the necessity for) rigorous planning. Showing how this is achieved through an in-depth visualization of the situation helps the reader understand not just the concept of organization development but its application to real life situations. Healy also demonstrates a commendable ability to highlight (within this specific Zimbabwean context) the need for astute, active, and honest CEOs that can identify and take ownership of problems and their causes. Since the organization that already existed within the nation had already been associated with weak organizational systems, the results of the application of the training to these leaders as well as to employees demonstrated the need for reforming the training models (Lesmeister, 1992). Healy’s article was also very adept at explaining the need to have key policy makers and leaders that are able to identify, re-examine and then redistribute the important roles involved in the organization. This proved more effective compared with its previous existence which was apparently at the district level (McCourt & Sola, 1999). In the Healy article, the concept of change is given great importance, emphasizing it all throughout the organization. This is in accordance with the theory of organization development, which is one that embraces change. Within the article, organization development is shown to be very important at the public sector level because it deals with various concerns, including human resources, changing the nature of the workplace, global markets and the overall acceleration of change. The fact that Healy gives a practical demonstration of the interplay of all these departments makes his argument for organization-wide development stronger (Kappeler, 2007). Furthermore, in the aspect of human resources, the article takes in consideration the most important player in the organization: the people who do the work. In demonstrating the importance of employee development and training, Healy represents this demographic as contributing the largest degree to the costs incurred by organizations. This approach is effective in demonstrating the dire need for training employees, which represent such a large portion of an organization’s investment and have the ability to determine the success or failure for the organization. The assessment of the areas in which the training program was successful and where it failed also served as a good method of demonstrating the effectiveness of the different types of training programs. Information from this article can therefore be synthesized with others in order to further refine the methods of training in the hope of finding or creating one that is most effective. The organization development weakness (as shown through the Healy article and his application of the concept in Zimbabwe) is its low level of efficacy in the short term. It can often prove self defeating that the real effect or outcome of organization development is most evident over a longer period of time—especially when organizational change is considered an expedient necessity. The paper demonstrates through its attempt to find an improved method of organization development, that even though more than one way exists, it is always best to have the luxury of time in which to implement any of the methods. However, one drawback of this paper is that it deals solely with methods of training, and does not mention other methods of organization development, such as employee promotion, merit-based pay, benefits attractive to already skilled personnel, and decrease of political control on public sector budgets (Besley & McLaren, 1993; Evans and Rauch, 1999; McCourt & Sola, 1999). Conclusion This article is essential in the field of organization development because it shows the various factors that are at play within public sector organizations and how they affect the different aspects of these companies. Healy’s Zimbabwe example presents a concrete look at the complexity of organization development, and how it requires the training of leaders, the careful planning of things, the setting of goals, and other concepts that interplay in the achievement of these goals. The article shows that organization development demands the totality of all the efforts beginning with the leaders (through management training) and then extending downward through the employees and into production. The Case of Petroleum Development Oman: Introduction Petroleum Development Oman (PDO) is considered to be the biggest oil explorer and producer in Oman. It is a national company that has the biggest share in the country’s oil production, accounting for about 90% of Oman’s crude oil and almost all of the country’s natural gas supply. PDO can be considered as a large organization, wherein other companies share in its interests, not only the country of Oman. Despite these strong points, the organization lacks unity in its management and leadership, and this disunity is funneled down to the level of employees. These problems are thought to contribute to a below-optimal production rate. Developmental Background In the Case of Petroleum Development Oman, it is managed and owned by separate entities which include the Government of Oman, having a 60% share of interest, Royal Dutch Shell which has a 34% interest, Total, who poses a 4% share of interest and Partex who has a 2% interest (PDO, 2007). Because of this, the leadership and management are not fully unified, and this disunity factor creates an important effect in the case of PDO’s organization development. First of all, the proper approach to (and implementation of) organization development could help usher in a renewal process, which PDO could encounter when and if it chooses to focus on the efficiency and collaboration of the administration. When ones speaks of efficiency, it is undeniable that PDO (like so many other organizations that are lacking in this aspect) just try to supplement this deficiency by increasing the size of the work force. Yet this has not solved the problem, but complicated it, as with the greater number of employees has come a larger responsibility for each managerial personnel. The difficulty of trying to manage a larger workforce with the limited amount of skill and unity has made the job of the manager that more difficult. In this, the company also demonstrates itself as being production oriented rather than employee focused. Yet the Islamic culture also plays a role in this set-up, where work teams are socialized to sacrifice their own comforts for the sake of the team objective. This is where organizational development has the opportunity to improve conditions at PDO. Leadership The leadership structure of the company is defined by a board of directors that control the different divisions of the company: North, South, and Gas divisions. This board consists of 12 members, and included in this number are the managing director and the deputy managing director. The managing director serves also as chairman of the board. The standard setters, as mentioned earlier, are directed or overseen by functional directors, who are also in charge of recruiting and allocating the staff under their jurisdiction. Presumably, they are also in charge of seeing to the capabilities of that staff, by means of training as well as other methods. These functional directors are also in charge of determining the production process, and are therefore termed â€Å"process owners† (PDO, 2007). The work of the Petroleum Development Oman’s board of directors is to devise and make available to the managing directors the objectives of the firm. This is therefore a direct allusion to the planning that takes place in the company’s organization development. The twelve-member board, which includes the Minister of Oil and Gas as chairman, are representatives of the country Oman’s government. This therefore points toward the inextricability of politics from the running of the company, and demonstrates that Petroleum Development Oman can be considered a definitively public-sector company. Therefore, the methods of training identified by the Healy study would appear to be applicable within this organization. Analyzing the situation from a developmental standpoint, one can see clearly that in several areas the principles of organization development are being properly applied in the case of this multinational company, Petroleum Development Oman. The notion of an organization is said to be a conglomeration of efforts from two or more people which are working together towards a common goal, and that is usually the issue of productivity and effectiveness. However, with management and leaders divided among governmental and private sectors, one might find some cause for alarm in the case of PDO. When it comes to the concept of leadership, the case of Petroleum Development Oman mirrors that of many other multinational organizations. PDO is headed by a number of leaders, since many owners exist within the corporation. The majority of the company’s shares is held by the government while the rest is divided up among several smaller companies. The divided nature of the ownership could give rise to the lack of unity regarding the decisions that must be made about the company’s management. However, the organization seems to have countered this through its representative board and the way it has chosen to structure its functionality division as the authors and directors of the company’s process.

Information Freedom: the Ethical Implications of Sopa

James Eckert Professor Reed PHIL 2306 2 December 2011 Information Freedom: The Ethical Implications of SOPA The Stop Online Piracy Act (SOPA) is a U. S. House of Representatives bill with the stated purpose, â€Å"To promote prosperity, creativity, entrepreneurship, and innovation by combating the theft of U. S. property, and for other purposes. † (1) SOPA proposes to accomplish those goals by allowing the U. S. Department of Justice and copyright owners to take action against websites thought to be facilitating copyright infringement.What brought SOPA into the limelight is the criteria it uses to determine what a copyright-infringing site is, and the methods it allows to punish those websites. It was drafted with the intention of combating websites that host U. S. copyrighted content, many of which are hosted offshore and outside of U. S. legal jurisdiction; and subsequently focuses on attacking U. S. based internet services that could benefit such ‘rogue sites. â€℠¢ The sites it targets are defined as being â€Å"dedicated to the theft of U. S. property. † The qualifications for such a site? It must be directed toward the U. S. , and either * â€Å"engage in, enable, or facilitate† infringement; or * take or have taken steps to â€Å"avoid confirming a high probability† of infringement These defining attributes are for any portion of a site, even a single page containing infringing material can qualify a site as ‘rogue. ’ SOPA then allows a copyright holder who believes their works are being infringed by such a ‘rogue site,’ to send a notice to facilitating services of the site, such as payment processors (e. g. PayPal, Visa), ad networks, and hosting providers. These services must then deliver the notice to the site, and suspend their services; unless the site provides a counter-notice explaining how it is not violating copyright, to be delivered within five days of the original notice. If a cou nter-notice is supplied by the site, or if the supporting services do not end their service, the rights-holder is able to take them to court. One of the most troubling notions that SOPA introduces is the disconnect between judicial process and a real-world response.The extraordinarily broad definitions for a ‘rogue site’ would allow copyright holders (or anyone presenting themselves as one) to strangle services that support a site, without ever setting foot in court; or even requiring to verify that they do, in fact, own the copyright to the material they claim as infringing. SOPA also provides the previously mentioned supporting services with immunity from liability, if they comply with copyright violation notices, regardless of the validity of the claim itself.SOPA does provide one important clause concerning a right-holder’s request for takedown; if a copyright holder knowingly misrepresents a site as being a haven for copyright infringement, they are liable t o damages. Unfortunately, this has little effect in practice, because the breadth of definition in what constitutes a ‘rogue site’ would make virtually all of the internet services we are accustomed to into an illegality.For example, YouTube – a streaming video service that allows its users to upload media content, would no longer be protected from claims on material that is provided by their users; a state of affairs that it has enjoyed due to the ‘safe harbor’ provisions of the Digital Millennium Copyright Act (DMCA), stating that sites are shielded from the liabilities of their users, provided the site follows DMCA’s notice-and-takedown policy for copyrighted content.If sites that allow user-provided content were required to actively police all user content for potentially copyright-infringing material, even social media services such as Facebook or Twitter would be under attack as facilitating copyright infringement. SOPA’s provisio ns even ban linking to sites deemed infringing, including results from a search engine, or comments on a blog.The implications of this lead to a decidedly unjust outcome: service providers would have no reason to defend their customers from invalid claims, supposed copyright holders would have free reign to cripple even a law-abiding site, and even websites that make a good-faith effort to remove copyrighted content would be unable to meet the draconian standards set forth in SOPA. SOPA has still more provisions, of a substantially more troubling nature.While the process previously described is only related to the abilities granted to copyright holders, SOPA also has far-reaching implications for copyright infringements that do make it into a courtroom. It allows the U. S. Department of Justice to obtain a court order against sites accused of infringing, or facilitating infringement of copyrighted material. Once the U. S. attorney general is furnished with such an order, they have t he power to force U. S. ased Internet Service Providers (ISPs) to censor the website through the Domain Name Service (DNS), as well as forcing supporting services such as ad networks and payment processors to suspend their service to the site, and finally to force search engines from linking to an infringing site. This provision of SOPA is by far the most contentious, with dramatic technical ramifications that critics have compared to the internet censorship of countries such as China and Iran. 2) While the technical details are too deep to explore in this work, leaders in the fields of technology, business, and law have denounced it as being infeasible, insecure, unstable, easily defeated, and as setting a poor example for other nations if America were to adopt such a system of censorship. (3) (4) (5) (6) In conclusion, SOPA represents an appalling direction in U. S. copyright law. While it attempts to tackle the very real and present issue of online copyright infringement, the pow ers it grants are far-reaching and almost completely disconnected from judicial due process.If it were adopted and implemented, not only would it become an obstacle to the use of the internet for collaborative work, fair use content, and free speech; but it would undermine the very notion of justice in the attempt. It imposes an impossible state of constant vigilance on law-abiding sites, and proposes a dramatically imbalanced system where the burden of proof is on a website to prove that its content is legal, rather than the copyright-holder who believes their work is being infringed. Works Cited 1. U. S. House of Representatives.Stop Online Piracy Act. 2011. 2. Basulto, Dominic. SOPA’s ugly message to the world about America and internet Innovation. 2011. 3. Lemley, Mark A. , Levine, David S. and Post, David. Open letter to the House of Representatives. November 15, 2011. 4. McCullagh, Declan. OpenDNS: SOPA will be ‘extremely disruptive' to the Internet. November 17, 2011. 5. Mozilla, Google, Yahoo! , Facebook, Twitter, Zynga, LinkedIn, eBay, AOL. Joint letter to Congressional leaders. November 15, 2011. 6. Downes, Larry. Statement on Stop Online Piracy Act. 2011.

Generative Grammar

FOUNDATIONS IN GENERATIVE GRAMMARAny native speaker of a language can be said to know the grammar of his/her own language, they know how to form and interpret any expression. However, this grammatical knowledge is subconscious. Native speaker have grammatical competence in their native language. This means that they have tacit knowledge of the grammar of their own lang. We have to make a difference between competence (the fluent native speaker's tacit knowledge of his lang) and performance (what people actually say and understand, the use of the language). Criteria of adequacyBasically, the criteria of adequacy are 2: descriptive adequacy (universality) and explanatory adequacy. 1. A grammar is descriptively adequate if it correctly describes whether a sequence of words is or isn't grammatical and also correctly describes what interpretation(s) this sequence has. 1. 1. The goal of a descriptive linguist is to devise particular grammars of particular languages, while that of a theoret ical linguist is to devise a theory of grammar. This is a set of hypotheses about the nature of possible and impossible grammars of natural languages and about the inherent properties that natural langs do and don't possess.An adequate theory of grammar must satisfy the criterion of adequacy known as universality. This means that a theory of grammar must enable us to devise a descriptively adequate grammar for every natural lang. The main goal of Generative Grammar is to build a theory of Universal Grammar. 2. This theory of UG will not only list the universal properties of natural lang grammars, but also explain the relevant properties –i. e. why grammar have the properties they do. This requirement is referred to as explanatory adequacy. Language FacultyAccording to Chomsky, the most plausible explanation for uniformity and rapidity lies in that the course of acquisition is determined by a biologically endowed innate language faculty within the brain, which provides childre n with a genetically transmitted set of procedures for developing a grammar on the basis of their linguistic experience (the speech input they receive). The hypothesis that the course of lang acquisition is determined by an innate language faculty is known as the innateness hypothesis. The major tenets of this hypothesis are: 1. The innate language faculty is unique to humans. . All humans possess this ability of lang acquisition. 3. The uniformity character suggests that children have a genetic guidance in the task of building a grammar of their native lang. 4. Despite performance errors in the input, children acquire a competence grammar, which again points to the fact that the acquisition ability must be genetically determined. 5. Although no special care is taken to teach them, children acquire languages successfully, which again supports the genetic character of lang acquisition. Principles We have claimed that children have a genetically endowed language faculty.If so, what ar e the defining properties of the language faculty? The lang faculty must include a set of principles of Universal Grammar, in the sense that the lang faculty must be such as to allow the child to develop a grammar of any natural lang on the basis of a sufficient speech input. If these principles are universal their application in one language should reveal evidence of their application in other langs. The underlying rule to construct a particular structure in one language will be part of a general principle of UG. (1) a. Mary will tell me the truth. b. Will Mary tell me the truth? Move the second word in a sentence in front of the first word) (2) a. The girl in the corner will tell me the truth. b. *Girl the in the corner†¦.? | | |STRUCTURE DEPENDENCE PRINCIPLE | |All grammatical operations are structure-dependent. | To explain grammaticality and ungrammaticality we should rely on general principles such as the Structure Dependence Principle, although in each language this prin ciple will be turned into something more concrete:Move an auxiliary in front of a preceding noun expression which functions as its subject. This rule makes use of structural information which is subconsciously available to all humans, although people don't know what an auxiliary is. Also this rule accounts for the contrast in (3): (3) a. Mary told me the truth. b. *Told Mary the truth? as we have applied inversion to a non-auxiliary. A theory of grammar which posits that the internal structure of words, phrases and clauses in natural lang is determined by innate UG principles minimizes the burden of grammatical learning imposed on the child.This is quite important given the learnability criterion of adequacy for any theory of grammar. The UG theory accounts for the rapidity of the child's grammatical development by positing that there is a universal set of innately endowed grammatical principles which determine the nature of grammatical structure and the range of grammatical operati ons found in natural lang. Since these UG principles don't have to be learned, the UG theory minimizes the learning load placed on the child and as a consequence maximizes the learnability of natural language grammars. ParametersAlthough the lang faculty involves a set of UG principles, all aspects of the grammatical structure of language are not determined by innate gramm. principles. Otherwise all languages would have the same structure and there would not be any structural learning in lang acquisition. So although there are universal principles which control the overall structure of a lang, there are also language-particular aspects of grammatical struct which children have to learn as part of acquiring their native lang. Acquisition involves structural learning, which is limited to a set of parameters.Parameters are those aspects of grammatical structure which are subject to lang-particular variation. Examples of parameters: 1. Null subject parameter: languages which permit omis sion of the subject of a finite verb and langs that do not. (4) a. Maria come pasta. b. Come pasta. (5) a. Mary eats pasta. b. *Eats pasta. 2. Wh-parameter: languages which permit fronting of the wh-phrase or not. (6) a What do you think he will say? b. ?Que piensas que el dira? c. Ni xiangxin ta hui shuo shenme you think he will say whatEnglish and Spanish Wh-phrases move to the beginning of the interrogative clause, but Chinese Wh-phrase remains in situ. 3. Head position parameter: the relative positioning of heads with respect to their complements. Head-first languages and Head-last langs. (7) a. Close the door b. Moonul dadala. door close (8) a. desire for change. b. byunhwa-eadaehan kalmang change-for desire 4. Discourse/Agreement Prominence: Miyagawa (2005) claims that languages can be classified according to whether they are focus or agreement prominent.On the basis of his classification, there are languages which overtly instantiate the notion of topic (Korean or Japanese), there are also languages which put a special emphasis on agreement marking (English), but additionally there are languages which show both (Spanish). >>> Jimenez (2008, 2009) 9) a. Taroo-ga hon-o katta. Taro-NOM book-ACC bought ‘Taro bought a book’. b. Hon-o Taroo-ga katta. Book-ACC Taro-NOM bought ‘A book, Taro bought’. 10) a. Mary likes syntax. b. *Syntax Mary likes. (11) a.Susana corto los tulipanes. (S-V-O) Susana cutpast3sg the tulips ‘Susana cut the tulips. ’ b. Los tulipanes(,) los corto Susana. (O-cl-V-S) The tulips, CL3pl,masc cut Susana ‘The tulips, Susana cut’. Parameter-setting Parameters involve binary choices, so structural variation between langs is constrained. The only structural learning that children have to face is the task of setting the appropriate value for each of the relevant structural parameters >>>>> Metaphor of the switch in the up or down position.

Annotated Bibliography Strategic Management Literature review - 1

Annotated Bibliography Strategic Management - Literature review Example The author credits that business plan and a business idea will make a company or business achieve its goals. A personal conclusion is that cost leadership or product differentiation, which would result in added value to the product or good offered to the buyer creating room for high incomes and profit. The author tries to show how people critically think to build a successful business and that is the author gives a hint on the successful ways and that is by having a business plan. The author classifies management as the school of thoughts that show management in different institutions. Mintzberg own proposal for the basic values of strategic management is criticized by using the identical criterion. The intended audience by the writer is business and people who intend to get into the business venture. The author’s purpose of the work was the show strategy paradigm where the typical planning focus for the firm prepares the financial budget with a time perspective of 12 months. The credibility of the author is that strategic management aim is to create, affirm aim and do data analysis in order to identify issues arising in the organization (Hill, et.al 2009). Special features include the collection of data entails making efforts of collecting data from other organization and even carrying out reviews from the outside environment and this is quite unique. The author concluded that survival, practical goals and operational goals must be enhanced by stakehol ders. The author’s conclusion of the work was the strategy paradigm creates good financial management.A personal conclusion is that strategic paradigm is a way of performing financial management that grows the company’s economy and growth. A theme of the study was to focus on how business is run by the microcomputer and these are the relationships that are accorded in business. Weaknesses are the challenging factors that an organization will face, altering the smooth flow of production strategies.  

Vegetarian Diets Essay Example | Topics and Well Written Essays - 1000 words

Vegetarian Diets - Essay Example In looking at the dietary construction of a vegetarian lifestyle, the purpose of the choice is as important as the results of that choice. The choice to avoid animal products can have benefits to the body and also contribute positively to the environmental impact that processing animal products has on the Earth. There are categories of vegetarianism in which food choices are eliminated according to the decisions that an individual makes about their eating habits. Maurer defines a lifestyle that still includes some animal products such as fish and dairy as a semi-vegetarian lifestyle. An ovo-lacto vegetarian will not consume fish, but still consume eggs and dairy. A vegan will eat nothing that comes from animals and limit their intake to those products that come from plant life. Vegans will typically not use any product that comes from an animal for any purpose in their life, including wearing clothing that has an animal based textile. The choice to be vegan is very often as much a social choice as it is a nutritional choice. Becoming fully vegan is very difficult in the modern world as even something as simple as a magazine will use gluten as a part of the process of creating the photographs within its pages (Maurer xxi). Maurer contends that vegetarianism should become social because vegetarian groups are essential to having the latest information on ways in which animal products are used in daily life. Although the social issues that surround vegetarianism are important, Maurer states that â€Å"In North America, most people begin the path to vegetarianism for health reasons† (4). She further quotes from a study done by Yankelovich, Clancy and Shulman conducted in 1992 in which 46% of those interviewed chose vegetarianism for health reasons, 15% for animal rights reasons, 12 percent for other ethical reasons, and the remaining for

Federal vs State Law Case Study Example | Topics and Well Written Essays - 500 words

Federal vs State Law - Case Study Example The manhunt that followed led police to led police to one Mr. David Harris who after being grilled pointed a finger Randall Adams as the trigger man (Gillers 117). Based on Harris’s testimony, Randall Adams convicted for murder and sentenced to death. The conviction however, later became one of the most infamous miscarriages of justice in America. Mr. Adams, as would later be proved, was not the killer. In fact, he was not in Harris’s car when the officer was killed. He was only railroaded to prison because his shaggy appearance made him look like a criminal as compared to young David Harris. However, in 1980, the Supreme Court ruled that it was unconstitutional for Texas to require that jurors must promise that the obligatory inconvenience of a capital punishment would not meddle with their thought of verifiable matters, for example, blame or purity, amid a trial. The case was eventually thrown out and Adams released after 12 years behind bars. The unconditionality of some of the state laws were eventually put to light as seen in the case of Adams. Thus, the need to revise such laws that predetermined a suspect’s innocence or guilt was raised.

A View from the Trenches Essay Example | Topics and Well Written Essays - 250 words

A View from the Trenches - Essay Example You would inquire from these individuals and find out if the senior managers usually acted that way all the time. This would help you take the next action; for example, if you were the first to be treated that way, you would report to the senior executives immediately through a letter. The other thing would be taking legal action against the senior managers immediately in case you found out that the executives ignored such messages (Collins 47). The final, but ultimate thing would be ensuring that you understand the ethical program of the company. This is because different ethical programs have differing objectives and their meanings may also be different. For example, while some ethical principles aim at differentiating right from wrong, others only describe ethical behavior (Collins 34). As managers, you would have formulated proposals to help the companies understand ethics and formulate efficient ethical programs. This is because complaining in silence did not only harm you, but it continued to harm the organizations. For example, you would propose ethical trainings that would help senior managers to understand why this field is essential and how it may be

Gonorrhea Essay Example | Topics and Well Written Essays - 750 words

Gonorrhea - Essay Example of this that women are the ones that tend to suffer most in the long run when diagnosed with gonorrhea; when they ignore the symptoms, the infection spreads, causing severe complications within the reproductive organs. In males, it can take anywhere from two days to a month before there are obvious signs of gonorrhea after the infection has formed. In females, it is hard to pinpoint how long it can take for symptoms to appear in regards to the onset of the infection, as many women do not even show signs of the disease (Michaud, 2006). Only a small percentage of males do not show any signs to having the infection, as opposed to a larger percentage of females. The signs and symptoms in males include a yellow-hued discharge from the penis, as well as frequent and painful urination. The signs and symptoms in females are vaginal discharge, pain in the lower abdomen, and irritation of the genital region, which can also lead to painful urination and possible bleeding between menstrual cycles. Due to the period-esq symptoms of gonorrhea in females, many females ignore their symptoms until the infection worsens, strengthening the pain and the intensity of the symptoms. Other signs and symptoms, in both males and females, include fever and vomiting, as well as sterility and infertility. The longer the symptoms go unnoticed or untreated, the more parts of the reproductive systems get infected. The worse it becomes in females, the greater the chance is that they pass it on to their child if they are pregnant or become pregnant around the time of developing the disease. Within women, the infection can also cause damage to more than just the reproductive system, such as arthritis or blindness (Kolesnikow, 2007). In diagnosing gonorrhea, there are two methods that health care workers resort to. The first test, a staining sample, is the least accurate of the two. A staining sample involves taking a dab sample of the discharge from the infected area, dyeing it, and examining

Analyze George Orwell's, Shooting An Elephant through the eyes of the Essay

Analyze George Orwell's, Shooting An Elephant through the eyes of the author of the Moral Instinct Steven Pinker - Essay Example This has never been put across more effectively as in the George Orwell’s essay, shooting the elephant. The author is forced by the general expectation to do what he does not believe in. He takes us through his ordeal so that we can understand the reasoning we often undergo in order to make decisions that seem conflicting in our lives. It’s not just the content of our moral judgments that is often questionable, but the way we arrive at them. We like to think that when we have a conviction, there are good reasons that drove us to adopt it (Steve 1).Orwell goes to a great length to try to justify decisions he made in this essay. A great lesson can be learned from his work. The author hated being a police officer. This was because he was secretly against imperialism which he was a part of. He was against the oppression of the Burmese people. He says he hated the job bitterly than he could clearly put across in the essay. He lives a miserable life, since he hates his empire and cannot voice his concerns. The people he seems to care about are against him and they make his life impossible. This is a tough way to live. He hated the conditions of prisoners huddled together and the sight of the oppressed. What keeps him on the job? Orwell tries to draw an emotion from us. He tries to make us fit his shoes so we can see how tough it was for him to quit his job. He was uneducated and young and could not seek employment elsewhere. He would have chosen to quit this job which did not stand his moral grounds rather than stay in unhappy employment. This builds on the fact that people seek justifications for actions they do in order to feel accepted. This is not the only incident that the author is faced with such a situation. He is called upon to kill an elephant which had gone rogue. He describes the pressure he felt. â€Å"And suddenly I realized that I should have to shoot the elephant after all. The people expected it of me and I had got to do it; I could fe el their two thousand wills pressing me forward, irresistibly.† (Orwell 1). What made the matter worse was that the elephant was a tame one. He considered shooting a working an elephant a very serious offence comparable only to destroying a piece of machinery a decision which should have been avoided at all costs. With these strong convictions the reader is almost led to believe that Orwell was not going to kill the elephant. However despite being so against the action of taking the creatures life he goes ahead and does it. In trying to justify his action he claims that he would have looked like a fool. He did in order just to save face. This according to the reader is not a good enough reason but to him it is a reassurance that what he did was right. The oppressor is often viewed to be above the oppressed. Orwell in this situation proclaims that this is not always the case. He realizes that tyranny only jeopardizes the freedom of the oppressor. The tyrant is viewed by the opp ressed as being heartless and has to live up to these expectations. The tyrant is not allowed to show any signs of affection or weakness despite them being a part of human nature. One has to spend his life trying to impress the natives and so in every crisis he has got to do what the natives expect. The general expectation was that the white man was not supposed to be afraid of anything. Thoughts of what the people would think in case something went wrong during the

Critically explore the claim of an increasingly individualized Essay

Critically explore the claim of an increasingly individualized employment relationship - Essay Example 91). Generally, psychological contract is presumed to be an implicit understanding of mutual obligations which is owned by employees, employer, and employing organisation. Psychological contract is also associated with legal and formal employment contract that define the formal responsibilities, duties, and obligation of the employee and the employer in the employment relationship. As elucidated in the psychological contract concept in an organisation, employer-employee relationship ought to have a mutual reciprocal exchange which strengthens the relationship. In most cases, employees are satisfied when there are greater differences between their contribution in the organisation and the inducement offered by the organisation. From the organisation perspective, employees’ contribution ought to be sufficient to attract more inducement from the organisation. Employees’ commitments should also be adequate to elicit employees’ contribution. Some scholars emphasise tha t employees could advance their performance if the organisation does not interfere too much with the employees’ norms. However, to facilitate mutual interaction in the work environment, employees should respect the rights of the organisation as well as the set ethical conducts. Individualised employment has in the recent past turned out to be a universal state of affair in a large number of local and multinational organisations. This ever-increasing occurrence can be attributed to several internal and external factors. To some extent, scholars and researchers have concurred with the notion that the concept of psychological contract has a significant role in the contemporary individualised employment relationship. However, there are some scholars who are passionately against the idea. To understand how employment relationship is individualised by psychological contract, the essay below will critically explore the claim that the concept of psychological contract is the manifest ation of increasingly individualised employment relationship. In the contemporary economy, psychological contract can be presumed to be an individual belief on the existence of a mutual obligation between the employee and the employer. The mutual obligations which exist between the employee and the employer are brought about by the perception that, any promise that has been made either implicitly or explicitly should be respected. As a result, the fulfilment of promissory obligation by one side is contingent which helps to define the fulfilment of the other party’s obligation. Psychological contract is assumed to comprise employees’ perceptions on the mutual obligation present in the agreement between the employer and the employee. Moreover, mutual obligations that prevail between contemporary employees and employers are to a great extent sustained through the reciprocity norm. The reciprocity norm that exist between the employer and employees therefore results into in dividualised employment relationship Psychological contract is presumed to be shaped by the implications of promise verse needs. Based on the fact that expectation is as a result of needs, the level in which each part can influence these needs is constrained. As a result, the critical element in modern development is the extent in which each part

Supply Chain Coursework Example | Topics and Well Written Essays - 250 words

Supply Chain - Coursework Example ate a rail network in stages in order to link the most important residential and industrial centers in the state, which will form an important part of the railway planned for the GCC network. Etihad Rail Mission: Provide a safe and sustainable passenger and freight transport railway system in the UAE through innovation and continuous improvement of technologies and practices. Etihad Rail is committed to three guiding principles: Safety and security, effective connectivity and economic growth and efficiency and sustainability. †¦Etihad Rail is the most preferred by customers who cite its impressive speeds of up to 120km/hr. and punctuality of departure and arrival times. The reason behind this is the availability of several electromotive engines at any one time thus preventing any delays. (Morgan 2014)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Good quality of customer care and the prompt acting on customer’s feedback that augurs well with customers. According to Etihad, the customers come first and they aim to satisfy them fully (John, 2011). Etihad has several electromotive engines on standby at any one time in case of any breakdown in the ones on operation. This facilitates immediate substitution in case of any delays...Additionally, it connects most of the centers of population in United Arab Emirates, assuring customers on the reliability of delivery.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Etihad rail conforms to customers’ expectations of good transport system. It is fast with speeds approaching 120 km/hour and departs and arrives on destinations in time. The prices are also relatively fair suiting most of the middle income travelers that make

Central venous catheter Essay Example for Free

Central venous catheter Essay Healthcare institutes today are facing a major problem with centrally-line- associated bloodstream infections (CLABSIs). CLABSIs occur commonly and are the most potentially preventable source if morbidity. This research was conducted to see how central line bundles could be use to eliminate CLABSIs. According to the Sutter Roseville medical center (SRMC), they have seven years of zero CLABSIs, by using a broader approach of the central line buddle rather then the conventional buddle required by the CDC (Harnage, 2012). The SRMC’s, central line buddle is ease to use and failure proof as shown in figure 1 of the article (Harnage). This article explained how various component of the central line buddle were modified to achieve zero infection of CLABSIs by the SRMC. The most important point of this approach was elimination of infection through central lines. The success of this approach was base on the protocol implemented on dressing change, catheter flushing and daily checking of all central lines. Dressing changes were done only when the site was messes but with the protocol is done every 7 days and as needed, also the catheter lines were been flushed with normal saline then with heparin using a positive pressure flush, but now flushing is done every 8 hours when not in use or before and after medication administration with 10ml of normal saline using a push and pause technique. Remember these lines can not be use if there is no blood return and the potency checked. For this protocol to be effective, education and training was mandated for the register nurses, that is a one -on -one bedside training. The register nurses are the once using this line on a daily bases so training them on the use of this line were a major past in the infection control process. An aspect in the dressing change kit in was also nurse friendly in that all the supplies needed for the dressing change were place in a single package. By putting everything together it helped the nurse to easily access everything they need, because due to the many tasks the nurse needs to do, they may be tempted to bypass or skip entirely preventive practices that are too time consuming. The nurses also had to document on a daily base on the patient flow sheet how the site and dressing on the line look, thus making the nurses take responsibility and accountabit of the site. The main problem with this approach was that it wasn’t cost effective. But according on research, CLABSIs cost from $21300 and $35000 to treat, thus avoiding infections can save most healthcare institute hundreds of thousands of pounds annually (Harnage). I will like everyone who reads this article to implement it because is a patient first culture approach and we as healthcare provide are there to provide care to patient and do no harm. With that say, my clinical group for NURS 210 at Grace Fairview have since this practice and protocol and have also participated in it implementation. So from experience I will follow the approach and encourage my register nurses colleague to do same because the benefits out weight the disadvantages. REFERENCE . Harnage, S. (2012) Seven years of zero central – line – associate bloodstream infections. British Journal of Nursing, 2012 (IVTHERAPY SUPPLEMENT),Vol 21, No 21

The Sri Lanka Tourism Tourism Essay

The Sri Lanka Tourism Tourism Essay Sri Lanka tourism has been under a purple patch of nearly three decade of ethnic war is seen a new dawn of growth for future. With the introduction of new tourists hot spots in the island, many foreign travellers around the world have shown great interests that there are many more things to discover in this tiny island of the Indian Ocean. Government figures show that there is a considerable increase in tourist arrivals since the war had ended 2009 May, it has created more job opportunities and foreign income for government in many aspects. Government strong commitment role was mentioned in this research where creating more opportunities with hidden attractions of north and east to attract tourists. Utilisation of technological advancement to attract new markets in Europe by publishing website in their mother languages and governments open sky policies can be taken as strong points in this research where Sri Lanka tourism have to develop on weakness such as infrastructure, literacy a nd environmental issues to become a successful tourist destination after its anticipate with fear was ended for a new sun shine in Sri Lankan tourism with its nature that could last more years in global tourism sector. Introduction Sri Lanka is one of the most beautiful countries in the world. It is a country that offers great variety of attractive that unique to its own. Land filed with range of geographical features including variety of rivers and waterfalls making a magnificent atmosphere. Sri Lanka is blessed by its wonderful sandy coast line that runs all around the island. Result from recent survey (Sri Lanka,n.d.), showed that Sri Lankan information There are so many records of ancient travellers came to visit the country. Study by Hien (414A.D cited Mithtapala, 2009), showed thatà ¢Ã¢â€š ¬Ã‚ ¦ who travelled in Sri Lanka in the century he defined country as, this country is an oasis, prosperous and happy: its People are well-to-do: They all have received the faith and find their amusement in religious music. With holds trueà ¢Ã¢â€š ¬Ã‚ ¦ Study by Mark Twain (1890 cited Mithtapala 2009) showed thatà ¢Ã¢â€š ¬Ã‚ ¦, Dear me; it is beautiful, which holds trueà ¢Ã¢â€š ¬Ã‚ ¦ Describes the how it was defined in the eyes of the visitors. It indicates our peoples attitude who they never hesitate to bring host in to their home and treat with warm welcome. Miththapala, S, (2009) describe Refocusing from terrorism to tourismà ¢Ã¢â€š ¬Ã‚ ¦ Unfortunately this warm welcome paradise devastated from brutal conflict. We lost our reputable tourists who love our country a lot. More than two decade conflict was over in May 2009 and bring new hopes to develop our nation with tourism industry which country depends on most. In this research report I would be like to investigate what possibilities to improve our industry under political, economical, technological and social foundation and effects of strengths, weaknesses, opportunities and threats in our tourism industry Methodology According to my topic which I had investigated Sri Lankan tourism industry have shown tremendous growth with in less than a year after the end of ethnic issue. Because the country and economy was suffered lot from this brutal war, I examined in depth that development in tourism sector using accurate tools such as P E S T and SWOT analysis which gathered valuable information from secondary and primary data for planning proposals and implementation for development projects. For secondary data, basically I used journals, magazines, reports and articles. Consideration of primary data is difficult to obtain since I lived away from Sri Lanka. But I made an effort to speak to member of the tourism board in United Kingdom to get some valuable information about latest developments in tourism industry. Overview of Sri Lankan tourism industry Sri Lankan tourism industry had a rollercoaster ride after the outbreak of civil war in 1983 with ups and downs. Contribution of tourism sector for the Gross domestic product (GDP) and foreign exchange earnings of Sri Lanka are 1-2% and 2-5% respectively in recent past. Even it doesnt provide much direct employment, the contribution to the GDP is high reflecting that employees have a higher productivity than the average Sri Lankan worker. With the liberation of North and east, a number of tourist attractions were originate in that area. Mainly the beaches in the east coast were more popular than the west and south coasts in early 70s. But the lack of facilities is dominant and even the few existing facilities are long overdue for renovations. In the recovery path, Sri Lanka has to deal with the long lasted negative image of worse security situation. In the dawn of peace and prosperity by ending the civil war with the recovery of the Global financial crisis Sri Lanka can expect a better position with more arrivals and investments. It would be better to bring in to attention the areas that need to be utilised to attract more tourist which is the north and northeast areas of the country that consists untouched beaches and natural beauties runs from Nilaveli beaches in trincomalee to kumana wilpaththu national in south east. The trends of the Sri Lankan have shaped up during the last 3 decades from European tourist to south East Asian tourist. Therefore the Sri Lankan tourism market has diversified that looms more opportunity with the end of the ethnic conflict. Howkins et al., (2009,) describe the Sri Lankan tourism authority responsibilities How did the 26 years of war have derailed the growth of Sri Lankan tourism? Sri Lanka had long standing civil war that lasted for more than 26 years that had many effects on tourism and the economy as a whole. According to Reuters report Liberation Tamil tiger of Eelam (L. T. T .E) wanted to damage $32 billion worth Sri Lankan economy. it defensive poor war tactics, strategies and logistic have dragged the economy deeper in to trouble. In 2001 LT.T.E attacked to the international air port at katunayaka which created tremendous blow for the economy. Result from recent study (Tamil guardian, 2009) showed that destructionà ¢Ã¢â€š ¬Ã‚ ¦ Terrorist attack in the Yala National Park leads to huge crises for tourism in southern region of the country. Until that time the southern region is a much safer place to travel in the country and this attack alarmed that the LTTE is in a very strong position to create any attack else where in the country. That implication was a tremendous drawback for the tourism industry in the southern region. In addition, the bad press releases are another problem for the suffering economy. Several countries including united state of America (USA) declared travel warnings and bans for their citizens not travel to Sri Lanka due to war situation, and mainly after the heavy attacked in Yala wild life park. In a recent study (Rebel air base attack is to cripple Sri Lanka tourism.2007) showed that how international image was weakened.. Because of the war situation, in the North and east regions none of the infrastructure projects commenced, which impacted very negatively for the local economy and socially. In recent study (Gouby.M,2007),describe the international monetaryà ¢Ã¢â€š ¬Ã‚ ¦ It can be mentioned, a good example that in the beginning of 1983 passikadha project stop due to LTTE activities and it is a massive development project located on land 150 acres that targeted local and foreign tourists. Result from recent survey (passikadu plan, n.d.) Showed that project develop Number of development projects were ignored which were planned to start on cease fire durations, after reigniting of the war. Another huge effect due to conflict was consumer prices grew 11% and inflation played depreciation for the local currency. Result from survey (Asian development outlook, 2002) showed that developing south Asiaà ¢Ã¢â€š ¬Ã‚ ¦ However in 2002 new born cease-fire agreement enhance unexpected growth in tourism and other sectors in the country. Small miracle expected due to confidential growth rates by 5% in 2003 that did not last long. Result from the recent survey (Sri lanka economy, n.d.), showed that economy of Sri Lankaà ¢Ã¢â€š ¬Ã‚ ¦ Pest analysis 1. Political a) Sri Lankan government objectives on development of the tourism industry are Development of tourism to be a local and internationally as a new destination. Provide setting targets for tourism bureau to develop the industry. Provide information about inclusive and efficient tourist service for industry. Provide guidelines to development and maintain standard for license tourist establishments. Improve confident private sector participation, promotional and training activities for development in tourism. Government identify and develop niche tourism product. (Interview by Sanjika Perera) Implement zonel planning and infrastructure development as resorts. For example regions are Arugambe (east region), hambantota and kalpitiya and going to add Trincomolee and Pasikadu. In recently study (Srimane, 2010) political stability pays dividendà ¢Ã¢â€š ¬Ã‚ ¦ Due to the peace process, the tourism demand is rapidly high in short term. But in long term it has to be more challenge for the government. b) Long term government challenges can be taken as follows; 1. East region would have to develop as a tourist destination and improve better tourism as much as possible. Therefore social life and other facilities is draw up to make their confident due to war. 2. Domestic air facilities has to improve and re schedule for their own necessity. Rail transportation has to expand and improve at least cover major cities to air port. 3. For investment approval procedures has to provide fast and accurate to encourage local and foreign investors. 4. Establish more advancement techniques to attain high skill people to industry through training and development concepts. Recent survey (miththapala, 2009), described the following as Refocusing to terrorism to tourismà ¢Ã¢â€š ¬Ã‚ ¦ C) Government legislation for development in tourism sector Tourist hotel association of Sri Lanka was established in 1965. Association implement tremendous effort to develop Sri Lankan tourism. It keeps communication with ministers to make formulating development plan and policies. In recent study (Miththapala, 2009), Sri Lanka tourism quo vadisà ¢Ã¢â€š ¬Ã‚ ¦ New tourism act no 38 was ruled in 2005 which brought new invention and development for the industry. It provides and encourages to private sector to involve to makes decisions and other promotion programmes with government support. This positive impact creates much feedback to tourism development in country. In recent study (Miththapala, 2009), Sri Lanka tourism quo vadisà ¢Ã¢â€š ¬Ã‚ ¦ In addition bilateral investment agreements secure of their investment by law. Major political parties made settlement not to obstruct any investment company or individual doing investment in the country. Basically agreement validate for ten years and then it will renewed another 10 year if investors happy to continue. In addition Sri Lanka is founder member of multilateral investment guarantee agency (MIGA) provide guarantee for expropriation and non commercial risks to invest people. There have been tremendous improvements of infrastructure facilities that can be taken best out in South Asia. Government have attracted the private sector investments such as BOO concept (build, operate and own) and BOT (built, operate and transfer).In recent study (Solid infrastructure, 2010), showed that investment opportunitiesà ¢Ã¢â€š ¬Ã‚ ¦ d) Development in North and east areas to attract tourist to It able to identify several locations in conflict area can convert to most attractive destination domestic and international tourists. This can be required to consider proper planning and implementation of infrastructure investments. it has a huge issue to overcome in this region. Post conflict area can find planning infrastructure delays and it cause higher employment rate. Consequently it bring to people massing depress and confusion in post conflict region 1. Government seeking private sectors to get supportive role to development of framework maintain the standards, plan and working system, priority areas such as eastern, north central region. They get donor assistance from World Bank to implement under SITDA sustainable development projects. They have already got USD 300 million for infrastructure developments. In the post conflict area new projects design for lodging, restaurant and other facilities to attract international and domestic tourism. 2. Authority has to provide time-bound investment to regenerate employment and income earning opportunity to post conflict society. 3. Authority and private sector should have to expand and upgrade training program for youngsters. 4. Government has to avoid restriction on domestic civil aviation and encourage to private investment in air transportation. In addition authority has to examine locate domestic airport near to Traincomalee. Howkins et al., (2009,) describe the Sri Lankan tourism authority responsibilities à ¢Ã¢â€š ¬Ã‚ ¦ e) Implementation of government proposals to be environmental friendly tourist destination. Government establish appropriate methods to protect environmental issues. They hope to implement development plans for rural areas to preserve nature. Tourism authority being monitors their stranded and places the reschedule programme for negative issues if occur. Energy consumption programme would be another commitment to protect natural recourses and environment. This programme given knowledge to local society how it consecrate energy, water and waste in hotel environment. This is conducted by the ministry of tourism (MOT). Result from the recent survey (Responsibletourism Sri Lanka, 2009), showed that environmental conservational methodà ¢Ã¢â€š ¬Ã‚ ¦ 2. Economical Factor Economic condition in Sri Lanka was much ahead of all the south East Asian countries except few like Japan and China in late 60s. But with the civil unrest leading to war in early 80s, it started to deteriorate in growth prospects in the years of 86-89. in addition to the war in northern part, whole country was in internal terrorism that had major influence on main income supports. In recent study (Bureau of south and central Asian affairs, 2009), showed that economy grower in ceasefire durationà ¢Ã¢â€š ¬Ã‚ ¦ With the end of the war there are new hope and central bank Sri Lanka have pointed out interest rate reductions and showing significant growth despite the global economic downturns will attract more foreign investors, especially on tourism developments. in recent study (Bureau of south and central Asian affairs, 2009), showed that attract investorsà ¢Ã¢â€š ¬Ã‚ ¦ a) As a fact of ending of decades of war the new outlook of the Economy is paving the way to improved tourism industry. Economic contribution of the Liberated area 15% of the whole population is still living in the war affected area. The increase of economic contribution of those is immensely increasing leading to increased facilities for the tourism. Also World Bank Development Indicators 2000 shows that the Sri Lanka has the lowest labour cost per worker in manufacturing leading to cost effective labour force for the market. In recent study (Board of Invest of Sri Lanka, n.d.), showed that labour charges are lowà ¢Ã¢â€š ¬Ã‚ ¦ International trends Tourism industry in Asian region has immensely increased in the past two decades and countries likes Thailand, Malaysia and Singapore is leading the way. However Sri Lanka showed a decrease in international arrival in the past decades due to the civil war. With the current situation in the country, it has a large potential for new arrivals in near future. In recent study (Miththapala, 2009), Sri Lanka tourism quo vadisà ¢Ã¢â€š ¬Ã‚ ¦ Business environment in the Country (for foreigners). Sri Lanka has a lucrative business environment for foreign investments. Foreign investments are guaranteed by the constitution and double taxation relieves are in place to attract foreign investors, tourism is an area that government is looking forward for foreign investors to build more world class hotels. Increased foreign direct investment, currently contributing only 2-3 % of the Gross domestic product (G.D.P) will lead to develop more facilities and infrastructure for the industry. In recent study (new department strategy., n.d), showed that frame work for economy growthà ¢Ã¢â€š ¬Ã‚ ¦ 4. Improved related infrastructure. Sri Lanka has the potential of developing as the regional trading Hub for the south Asian region. 4.1 Colombo Port. Government is identifying opportunity to attract cruise lines to use Colombo, trincomalee and hambanthota as a stop point to tourists who want to discover the island on their voyagers. (Interview by SanJeka perera) 4.2 Busy International AirPort Most of the major airlines operated in this airport linking every part of the world, providing better services for tourist arrivals. It has shown the Passenger movement has increase of 29% for 95-2000 with the conglomeration of Emirates air lines and hence show the potential of higher growth and expansion. Result from recent study (Regional trading hub, n.d) showed that international air port progressà ¢Ã¢â€š ¬Ã‚ ¦ 3. Social factors influencing tourism development a). Human Resource Sri Lanka has the highest Human development index (HDI) in the south Asian region in par with East Asian countries proving improved health and education in the country. It has the highest literacy rate in south Asia 92%. In general HDI has direct relationship to GDP per capita for most of the countries. Sri Lanka has a drastic drop in GDP per capita income relative to HDI. As higher HDI reflects better Human resources, Sri Lanka has the potential to cater the job market with the boom of tourism without any trouble. Result from recent survey (human develop index-going beyond income, 2009), showed that how HDI important à ¢Ã¢â€š ¬Ã‚ ¦ Also worlds Bank Development Indicators 2000 shows that the Sri Lanka has the lowest labour cost per worker in manufacturing leading to cost effective labour force for the market. Recent study (highly literate labour force, n.d.), showed that labour charges are lowà ¢Ã¢â€š ¬Ã‚ ¦ b). English Language ability As Sri Lanka was once a British colony, it has a large population of English speaking community. But that has declined significantly since 1970s. But with the newly implemented educational reforms it recreates the emphasis on English language. At present Sri Lanka stand along with her regional counterparts in English language ability which has a large impact on tourism related regional facility development. Result from recent study Bureau of south and Central Asia affairs, 2009), showed that language ability work forceà ¢Ã¢â€š ¬Ã‚ ¦ c) Culture impact Modesty and decency is important in all situations cultural and religious influences have some effect on Sri Lankan tourism. Nudity and topless bathing are forbidden and law can be forced for mis-behaviours.When visiting religious place, visitors must cover their body sufficiently and should remove shoes before entering holy shrines .in addition visitors are not allowed to pose for photos with monks and Buddhist statues.Sri Lanka being a country that have preserved with 5000 years of Buddhist culture is restrained for social activities such as night clubs, casino and indecent social behaviour in areas where Buddhist pilgrims situation even near coastal areas, therefore there are constraints of selling alcohol and permission to build hotels with pleasure activities is a social factor affecting fulfilling all needs of the tourists. Result from recent survey (travel essentials, n.d.), showed culture restrictionsà ¢Ã¢â€š ¬Ã‚ ¦ 4. Technology factor a) Use of internet technology as a main marketing tool SLTB uses its official website to promote Sri Lankan tourism in English, France, Netherlands and Italy version. The website provides offers and all link registered accommodation and other relative business. Furthermore it provides check availability but unfortunately online real time bookings are not available since the secure payment method in not in place yet. Most tourism companies implement their own websites and they are equal to Europe countries as well. Sri Lankan air line provides 20% total amount of booking in globally but Europe consider it totally amount 50%. Result from recent survey (Etourism at glance Sri Lanka, n.d.) showed that web servicesà ¢Ã¢â€š ¬Ã‚ ¦ S W O T Analysis for Sri Lankan tourism sector 1. Strengths a) Being a unique tourist destination Sri Lanka is a one of most attractive destination in the world. It is surrounded by most beautiful beaches, which offer many more cultural and natural places. Kandy was built in 17 and 18 century that provides to see the temple of Lord Buddha.Hikkaduwa is well known as a real paradise for divers and search for abundance reef fishing turtles. Annuradapura has been classed as a world heritage site by U.N.E.S.C.O (United nations educational, scientific and cultural organisation) Sigiriya would be most valuable place that is going back thousand of years history. Visitors can see caves and gardens, which never ceases. In recent study (Kumara, n.d), Sri Lankan awesome placesà ¢Ã¢â€š ¬Ã‚ ¦ And also East coast creates some best beaches like Arugabay and Nilavelli beaches with stunning coral reefs can be taken as new destination points which have been added with end of the ethnic conflict. In addition Arugabay offers best surfing destination in the world. These regions are given unseen scenes like whale watching, natural hot spring in Kanniya and ancient ruins in Ampara. Result from a recent survey (East coast at a glance, n.d.), showed that unseen east destinationà ¢Ã¢â€š ¬Ã‚ ¦. b) The strong management force behind the tourism sector in government Sri Lanka has formed number of government agencies to directly involve in tourist development. Ministry of tourism Sri Lankan tourism development authority. (S.L.T.D.A) Sri Lankan tourism promotion bureau. (S.L.T.B.A) Sri Lankan institute of hotel management. (S.L.I.T.H.M) Sri Lankan convention bureau. (S.L.C.B) Other government agencies are that indirectly involve in the industry Urban development authority (U.D.A) Central environment authority (C.E.A) Department of wild life conservation. (D.W.L.C) Private agencies are such as tourist hotel association and cultural triangle hotelier association. In addition non-government agencies works for community for development process in the post conflict areas. Howkins et al., (2009) describe the Sri Lanka connecting regional economiesà ¢Ã¢â€š ¬Ã‚ ¦ Ministry of tourist boards vision is to implement sustainability for tourism industry in Sri Lanka. The ministry of tourism and tourist board mission is to As Ministry of tourism Sri Lanka (n.d.) Position Sri Lanka as the most treasured island destination in Asia, which hold trueà ¢Ã¢â€š ¬Ã‚ ¦ Mission of tourist board As Ministry of tourism Sri Lanka (n.d.) Create an enable environment for the public and private sector in partnership to tourist develop tourism its desired potential while sustaining and conserving both the natural and cultural recoursesà ¢Ã¢â€š ¬Ã‚ ¦. which hold trueà ¢Ã¢â€š ¬Ã‚ ¦ C) The vital role of the Sri Lankan Tourism development authority This is the major organization for Tourism development, which is playing main role for setting targets, and principles development. Therefore S.L.T.D.A is responsible for promoting Sri Lanka as a travel and tourist destination in national and international level. S.L.T.D.A planning to facilitate own lands for lease to private sectors for develops in eastern province. E.g. Trincomalee and passikudah areas. Howkins et al., (2009) describe the Sri Lanka connecting regional economiesà ¢Ã¢â€š ¬Ã‚ ¦ Organizations proposed plans are: Improve and maintain tourist infrastructure project. SLTDA ensure to provide quality products and service with secure atmosphere to tourists. Sri Lanka is positioning as a treasured island in terms of natures secrets and maintains one of the best destinations in the world. Agency setting targets to create skill and training for better job opportunity to society. Agency plan to expand domestic tourism to get motivate for develop international sector. Result from the recent survey (product development, n.d) showed that government expect to provide benefit to communityà ¢Ã¢â€š ¬Ã‚ ¦ d) International role by Sri Lanka tourism bureau S.L.T.B is act as a international marketing and promotion to industry which consult with S.L.T.D.A .in 2009 industry re brand as a small miracle Howkins et al., (2009,p39) describe the Sri Lankan tourism bureau activityà ¢Ã¢â€š ¬Ã‚ ¦ .furthermore it is promoting new destination such as east region and published broachers to attract natural beauty of Trincomalee to Arugubay. For promotion campaign they advertise local television and special events like international surfing competition. S.L.CB is mainly responsible for MICE activities (meeting, incentive, conference and exhibition), which provides service to develop and applies competitive age to industry. Howkins et al., (2009,) describe the Sri Lankan tourism authority responsibilities à ¢Ã¢â€š ¬Ã‚ ¦ e) Cost advantage for tourism industry Minister of public administration and deputy minister of finance explained devastating effects of conflict made costs of investing and operating a business. With the end of the ethnic conflict, commercial transportation of goods, insurance and other commodity prices have fallen down which paved way to less financial arrangements costs are much lower with dawn of peace that added much more competitive edge over other destination in the area. Therefore country has more advantage to access too many products via free trade agreement with India and Pakistan. In recent study (Amnugama, 2009), business is profitableà ¢Ã¢â€š ¬Ã‚ ¦ 2. Weaknesses a) Infrastructure issues Limited rail networks available throughout the country where rail travel is much more difficult which take 10 hours journey to reach Batticoloa and hill country and to East province. In recent study (Wijesinha, 2009), lack of infrastructure in the eastà ¢Ã¢â€š ¬Ã‚ ¦ b) How does the poverty can be a constraint to the development of the tourism industry in Sri Lanka? According to the World Bank report Sri Lanka is under developed country with per capita income in average us $ 810 per year. However the poverty being reduces over the past four decades. But still it is 35% of 19 million living under poverty line. The reason of this situation is continuous political unrest and unsuitable economy policies in the country. Mackee et al., (2007), described lack of skills of the employeeà ¢Ã¢â€š ¬Ã‚ ¦ Furthermore social constrains are the main areas that have effects on tourism which encourage prostitution and child abuse. It is very often as a growing problem that male and female unemployed young job seeker are attracted to tourist areas willing to do whatever jobs to earn an income. Today it estimates more than 5000 children are being used in child prostitution in Sri Lanka. In recent study (Samarasuriya, 1997), showed that prostitution became a huge issueà ¢Ã¢â€š ¬Ã‚ ¦ c) Environmentalist groups intervention on some tourist attraction sites due to lack of government funding to prevent impact to environment Unfortunately number of issues can identify as environment issues due o lack of environmental assessments (EA) activities in the country .It is difficult to find suitable qualified or professional staff with in the country due to lack of training and funding by government. In addition testing of approved projects effectiveness, this is tested very rarely. Another issue is lack of inter agency co-ordination such as development authority and improper government legislation. Mackee et al., (2007), described lack of skills of the employeeà ¢Ã¢â€š ¬Ã‚ ¦ Governments implementation of buffer zone regulations in coast after the tsunami that makes it difficult get building permission on small-scale tourism business industry especially in rebuilding sites that was under war for past 3 decade Ex: arugubay area. Result from recent survey (Sri Lanka, n.d.), showed that government legislationà ¢Ã¢â€š ¬Ã‚ ¦ 3. Threats a) Competition of neighbouring countries Asian region recorded double growth in the past two decade of tourism industry, which indicates G.D.P contribution to their economies. Where Sri Lanka is lagged behind where it is difficult to penetrate straight away in to market that easily. According to the Pacific Asia travel association (PATA) revel similar estimate as 6% growth in Asia and Sri Lankas negative commitments and image in tourism industry will remain for sometime in global arena over the competition of its south Asian rivals. In recent study (Miththapala, 2009), Sri Lanka tourism quo vadisà ¢Ã¢â€š ¬Ã‚ ¦ b) Natural threats as Tsunami issues Natural disasters have been a considerable factor that has impact on world tourism industry. Tsunami cost more than 30000 thousand lives and more importantly destroyed the lower and medium scale tourism communities based on the coastal areas since December 2004. . Result from recent study (Bureau of south and Central Asia affairs, 2009), showed negative impact of tsunamià ¢Ã¢â€š ¬Ã‚ ¦ c) Influence of World terrorism activities that create negative awareness of countries that had history of terrorism such as Sri Lanka Since the Al Qaeda suicide attacks which was killed 2972 on September 2001. The world travel and tourism council estimates tourism demand reduction 10% and affected world wide not for only America also country like Sri Lanka that had been under long term terrorism is still remained cautioned in European market Bennett and Bray (n.d.) have proposed that impact of terrorismà ¢Ã¢â€š ¬Ã‚ ¦ d) Work force migration to developed countries Economic and social complications have influenced to skilled workers to migrate to develop countries such as Europe, America and Australia. Skilled labour migration has become a threat to industry where there is shortfall of skilled labour for some areas of the service industry. In recent survey (Haque, 2005), migration trend and patternà ¢Ã¢â€š ¬Ã‚ ¦ e) Global economic crises affect for the industry. Impact of the world tourism badly affect due to global credit crunch in2008.this is clear how effect which indicators shows 6% growth beginning and end of the year it showed 2%. Then it shown negative figures in 2009.as a result people only consider basic need as a security of job and avoid travel plans, which had wider impact on tourism depended countries such Sri Lanka In recent study (Miththapala, 2009), Sri Lanka tourism quo vadisà ¢Ã¢â€š ¬Ã‚ ¦ 4. Opportunities a) Massive infrastructures projects in East and northern region. As the devastating effects of tsunami and terrorism that lasted north and east part of the country-causing heavy loss on infrastructure. Government plans to develop the area with major projects that support tourism industry as well. In recent study (Gupta, 2005), devastated infrastructure in eastà ¢Ã¢â€š ¬Ã‚ ¦ Therefore government planed to manage recover proposals in North West coast. Something such as they address several locations in east beaches like Aru

What Is Colour And Light Philosophy Essay

What Is Colour And Light Philosophy Essay It is light, the source of of life; it touches and expresses the soul of mankind. There is nowhere that colour does not exist; we are constantly under its influence, wether we knowit or not, and we do not need our eyes open to experience it. The body prosesses colour through the eyes, we often make the mistake of imaging that it is only a matter of appearance. Colour is all about feelings, and is far, far more than a mere visual delight. It is a paradox, in that the scientific definition of colour relates entirely to light-but we see it in the dark, with our eyes closed. We dream in colour, we visualize in colour and imagine in colour. Wright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.12) Physists explain colour in coldly scientific terms vibrations of light, the only visible part of the electromagnetic spectrum, occupying a narrow band between microwaves and X-rays. Sir Isaac Newton demonstrated this when he shone a light through a triangular prism, the different wavelengths refreacted at different angles, showing light separated into its component parts i.e the spectrum, or rainbow. Wright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.12) All life on earth is determined by the radiation of the sun. A section of this electromagnetic energy is visible light, which is measured by light waves of certain frequencies called a nanometer; a nanometer is a billionth of a meter. We perceive visible light in the wavelength region from approximately 380 nanometers, which is comparable to the colour violet, to 780 nanometers, which is perceived as red. This means that light is colour, because if we pass white light through a prism and break it down into the individual wavelengths that visible light consists of, we have violet (380-436 nm); blue (436-495 nm); green (495-566 nm); yellow (566-589 nm); orange (589-627 nm) and red (627-780 nm). Mahnke, Frank H., (1947). Color, environment, and human response. New York ; Chichester : Wiley, (c1996). (pp6 pp7) For the physicist, red, for example, equals an external stimulus of a light wave that has a frequency of 627-780 nanometers. For psychologist, red suggests internal process that may or may not be associated with a physical event. Mahnke, Frank H., (1947). Color, environment, and human response. New York ; Chichester : Wiley, (c1996). (pp7) Close your eyes momentarily, picture in your mind a ripe tomato. Was the tomato red? Probably so. But the input that cuased you to see red was not a light wave between 627-780 nanometers. In other words, no external object, either generating or reflecting colour, was stimulus cuased you to see the tomato as being red. This testifies to the fact that colour is in the brain; it is within us. How we see Colour and Light The basic hues of the spectrum are as follows: Hue the attribute of colour which enables an observer to classify it as red, blue etc (Collins dictionary) Tint a hue with white added Shade a hue with black added Tone a hue with grey added Value the lightness or darkness of a colour. Light colours are high value and dark colours are low value Chroma the presence of colour Chromatic intensity the percentage of colour present also known as saturation Monochromatic containing shades, tones and tints of only one colour Achromatic Containing no colour i,e black, white or pure grey Complementary Colours Colours opposite each other on the colour wheel Complementary colours are: Red and Green Blue and Orange Yellow and violet In colour psychology the importance of this becomes clearer when we realize that complementary colours, when put together, present perfect balance, as all the pigment primaries are then present: Red and (blue + Yellow) Blue and (Red + Yellow) Yellow and (Red + Blue) One of the difficulties of working with colour derives from the way the human brian is strtuctured. It is divided into two hemispheres, separated by a strong connection cable, called the CORPUS CALLOUSUM. The right hemisphere governs the left side of the body, and vice versa. Linear skills, language, rationalising and logic are driven by the left brain, while intuition, non-verbal communication art, music, creativity and visual information are processed by the right brain. In order to learn and appreciate colour fully the right side of the brain does most of the work, but to establish credibility and communicate it widely one must find a way of translating the knowledge into predominantly left-brain terms. Wright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.23) The Color Wheel A color circle, based on red, yellow and blue, is traditional in the field of art. Sir Isaac Newton developed the first circular diagram of colors in 1666. Since then scientists and artists have studied and designed numerous variations of this concept. Differences of opinion about the validity of one format over another continue to provoke debate. In reality, any color circle or color wheel which presents a logically arranged sequence of pure hues has merit. PRIMARY COLORS Red, yellow and blue In traditional color theory, these are the 3 pigment colors that can not be mixed or formed by any combination of other colors. All other colors are derived from these 3 hues SECONDARY COLORS Green, orange and purple These are the colors formed by mixing the primary colors. TERTIARY COLORS Yellow-orange, red-orange, red-purple, blue-purple, blue-green and yellow-green. These are the colors formed by mixing a primary and a secondary color. Thats why the hue is a two word name, such as blue-green, red-violet, and yellow-orange.     COLOR HARMONY Harmony can be defined as a pleasing arrangement of parts, whether it be music, poetry, color, or even an ice cream sundae. In visual experiences, harmony is something that is pleasing to the eye. It engages the viewer and it creates an inner sense of order, a balance in the visual experience. When something is not harmonious, its either boring or chaotic. At one extreme is a visual experience that is so bland that the viewer is not engaged. The human brain will reject under-stimulating information. At the other extreme is a visual experience that is so overdone, so chaotic that the viewer cant stand to look at it. The human brain rejects what it can not organize, what it can not understand. The visual task requires that we present a logical structure. Color harmony delivers visual interest and a sense of order. Some Formulas for Color Harmony There are many theories for harmony. The following illustrations and descriptions present some basic formulas . A color scheme based on analogous colors Analogous colors are any three colors which are side by side on a 12 part color wheel, such as yellow-green, yellow, and yellow-orange. Usually one of the three colors predominates. A color scheme based on complementary colors Complementary colors are any two colors which are directly opposite each other, such as red and green and red-purple and yellow-green. In the illustration above, there are several variations of yellow-green in the leaves and several variations of red-purple in the orchid. These opposing colors create maximum contrast and maximum stability. A color scheme based on nature Nature provides a perfect departure point for color harmony. In the illustration above, red yellow and green create a harmonious design, regardless of whether this combination fits into a technical formula for color harmony. http://www.colormatters.com/colortheory.html While we often take our perception of colour for granted, it takes a highly complex visual mechanism to make it possible. The system is still not fully understood and as yet there exists no single scientific theory to account for all of it. Richard Gregory observed as recently as 2005 that over 50 theories were put forward by 50 scientists at a meeting on the subject We do know certain basic facts, however, which are the result of decades of scientific investigation by physicists, biochemists, psychologists and physiologists. Colour is a subjective sensation caused by light and is not properly a quality inherent in the object itself. In General terms, Colour does not exist without light, which is a radiant energy that manifests itself in the form of the visible spectrum of sunlight. Without the eye and brain of an observer, these rays do not in themselves constitute colour. As Sir Issac Newton explained in his Optics (1704) In them there is nothing else than a power to stir up a sensation of this or that colour The perception of colour is governed by three essential factors the spectral energy distribution of the light (including the conditions under which the colour is perceived) the spectral characteristics of the object, with respect to absorption, reflection and transmission of light the activity and sensitivity of the eye and brain In physical terms, light is simply the name given to a narrow band of the energy constantly radiating from the sun. Newton, by placing a glass prism in the path of a beam of sunlight, observed how the beam divided itself into the band of colours he called the spectrum. We know that the colours of the spectrum vary in wavelength (the distance between the crest of one energy wave and the next) and that the visible range of wavelengths extends from about 400 to 750 nanometres (billionth of a meter) Using a second prism, in 1665, Newton had demonstrated that white light is obtained when all the colours of the spectrum are recombined into a single beam. Observers such as Thomas Young (1807) later that white light could be obtained by mixing red, green and blue beams only, and that all other colours could be obtained by mixing these three lights in different proportions. This became the basis of the theory of vision proposed by Young and later developed by Helmholtz (1856) that there are only three kinds of colour receptors in the human eye, corresponding to the dominant wavelengths of red, green and blue, and that all other colours can be sensed by them; the sensation of yellow, for example, occurs when both red and green sets of retinal cells are stimulated. This is the celebrated Trichomatic theory of colour vision. Porter. T, Mikellides, B. (2009). Colour for Architecture Today. Taylor and Francis Ltd. (oxon). (pp. 13) In a strict sense, objects have no intrinsic colour because we only see them if they rflect light; only light sources are able to emit their own light. We do, however, take into consideration changes in natural and artificial illumination during daytime and seasonal cycles and have learnt to compensate for these changes through what pstchologists call colour constancy Porter. T, Mikellides, B. (2009). Colour for Architecture Today. Taylor and Francis Ltd. (oxon). (pp. 15) When we take changing light for granted, we generally consider colour as a property as a property of objects in so far as it is the physical and chemical composition of the objects which determaine how much light they absorb, reflect or transmit. Most of the colours we see around us in our daily lives occur by a process of selective absorption. A red object looks red because it has the property of absorbing or subtracting from the white light it receives everything exept primarily for the colour component it refelects. In sunlight a bright red table wil absorb most wavelebngths except for those in the 650 nm region of the spectrum, for example. A white object will reflect roughly the same amounts of all wavelengths which our visual system ingenously mixes together to give a single sensation of white. A black object, on the other hand, will absorb all wavelengths and hence appear black Porter. T, Mikellides, B. (2009). Colour for Architecture Today. Taylor and Francis Ltd. (oxon). (pp. 13) The eye and brian The retina posses two sets of sensing cells, the rods and cones. Whereas the cones sense full colour in daylight, the rods operate only at low levels of illumination and are effectively colour blind. Hence, no colour appears by moonlight, as there is a threshold of illumination below which colour cannot be seen, though there may there maybe enough light to allow the perception of shape, movement and the size of objects. This can be demonstrated if we imagine red lettering painted on a black building. The lettering is ellegiable by moonlight but, as night turns into day, we are gradually able to read the letters, though the daylight has to increase considerably before the letters are fully perceived as red. Correct colour rendering requires the right balance of light-preferably daylight, which contains the full solar spectrum. Porter. T, Mikellides, B. (2009). Colour for Architecture Today. Taylor and Francis Ltd. (oxon). (pp. 13) We may well experience colour in our dreams and it can even be induced conciosly with our eyes closed by pressing on the eyeball. Colour responses can also be induced from black-and-white patterns, as when viewing Benhams top-a white disc pattern with irregular black shapes which, when spun fast, elcits sensation of colour. Porter. T, Mikellides, B. (2009). Colour for Architecture Today. Taylor and Francis Ltd. (oxon). (pp. 13) Colour psychology The psychology of colours works as follow: When light strikes the eye, each wavelength does so slightly different, Red, the longest wavelength, requires, the most adjustment to look at it, and therefore appears to be nearer than it is, while green requires no adjustment whatever, and is therefore restful. In the retina, these vibrations of light are converted into electrical impulses which pass to the brain eventually to the HYPOTHALAMUS , which governs ENDROCINE GLANDS, which in turn produce and secret our HORMONES. In simple terms each colour (wavelength) focuses on a particular part of the body, EVOKING A PSYCHOLOGICAL RESPONSE, which in turn produces a psychological reaction. Wright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.23) Another difficulty with applying colour psychology has always been that, like everything else in the universe, there are no absolutes, only relative perceptions there is no such thing asa a good colour or bad colour. You may understand exactly which is the hue for a particular proposition, but its all to easy to communicate its negative its negative perceptions. For example, red may be stimulating and exciting or it could come across stressfull and aggressive; blue can be perceived as cold and aloof, yellow might be emotionally demanding and green may make you feel physically ill. The key to protecting positive perceptions and effective influence of any colour lies in the way it is used. Wright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.27) Research on the psychological aspects of colour is difficult for the mere reason that human emotions are none to srable and the psychic make up of human beings varies from person to person. 1950, Faber Birren Wright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.28) Recognizable patterns in the psychic make up of human beings have been identified, and it is not true that they vary totally from person to person ; more recently , recongizable patterns of colour have also been identified. It is therefore now possible to establish a precise relationship between the subject and the stimulus, which enables us to predict specific response, and answer the eternal question: why does one variation of a hue have such a different effect from another? Zelnski and Fisher referred to this in their book colour as recently as 1989: Lest we hasten to repent everything in attemps at behaviour modification, we should note that physiological colour responses are complex. The precise variation of a hue has a major impact, but one that is rarely addressed by psychological research. Wright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.28) Colour Association Orange is associated with secondary survival consideration, warmth, shelter, food. Yellow (which eastern philosophy associates with the pancreas) is about emotions, self esteem and creativity. Green Refelects the concept of love, in the universal rather than the sexual sense; being at the centre of the spectrum, it also provides perfect balance. Blue encourages intellectual activity sweet reason and calm, logical thought. Indigo has similar properties to blue but is deeper and more introverting, Violet takes the mind to a higher level, towards spiritual awarness Wright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.24) There are only eleven basic coilour terms in the English language. A computer of colours will show us up to sixteen million colours, but we only have names for eleven Black, White, Red, Orange, Yellow, Green, Blue, Purple, Pink, Brown and Grey. Confusingly, we borrow terms from many walks of life from nature, from food and drink and so on to describe colours such as peacock blue, burgundy, peach, cream, tan. Wright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.24) Colour is natures own form of pure communication a much more reliable form, a language which every single one of us was born understanding clearly, and we all use every day, with varying degrees of conscious awareness, regardless of cultural division and conditioning. In order to start developing this wonderful language, we must first revert to basic scientific thinking Wright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.25) Science recognizes four psychological primary colours Red, Green, Blue and Yellow. Red and its derivatives relate to the phisycal; its often said that it has been proved that sourrounding people with red will raise blood pressure, but there is little academic record of any experiments confirming this; the only one I have found is described by Faber Birren, the great twentieth century American colourist, in his book color psychology and color therapy, in which he referes to Robert Gerards thesis for the university of California at Los Angeles. Birren describes experiments where Gereard used Red, Blue and White lights, Transmitted on a diffusing screen. It seems to make sense; Red certainly seems to be physically stimulating. Because it requires such an adjustment in the eye, it appears to be nearer than it is, whicvh is why it is often used when visual impacts is important. The most obvious example of our recognition that red catches the eye is its use the world over for traffic signals. Mqany football teams have red in there colours and thus creates the impression of physical strength, even aggression other of the same coin. Wright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.25 26) Blue is the colour ofr the intellect. In the same evidence about raising blood pressure with red, so blue is deemed to lower the blood pressure. Certainly it is a soothing, calming colour, encouraging reflection. Nature uses it lavishly in the sky and sea but this is in a reflective sense, as neither air nor water contains any colour. Wright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.26) Yellow focuses on the emotions. Having learned that the third chakra relates to the pancreas, I could not at first understand the link, but then I realized if we are nervous, where do we feel it? We have butterflies in our stomach. Green is at the centre of the spectrum and represents perfect balance. It strikes the eye at the point requiring no adjustment, thereby presenting no strain. The pigment which reflects green chlorophyll is vital to life, and when our environment contains plenty of green we are reassured. Wright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.27) Colour Psychology FOOD Of all the colors in the spectrum, blue is an appetite suppressant. Weight loss plans suggest putting your food on a blue plate. Or even better than that, put a blue light in your refrigerator and watch your munchies disappear. Or heres another tip: Dye your food blue! A little black will make it a double whammy. What you see above is a delicacy prepared for the annual food party held at the end of the authors color course at the University of Hawaii. Its musubi, consisting of rice, a filling and nori a seaweed wrapper. Traditionally its Japanese but very popular in Hawaii in its natural state. In case youre wondering what the pink stuff is, its spam. If you want to create your own dyed food, use only natural food coloring purchased in a grocery store. Other coloring agents are toxic. Dramatic results can also be achieved by using a blue light bulb for your dining area. Blue food is a rare occurrence in nature. There are no leafy blue vegetables (blue lettuce?), no blue meats (blueburger, well-done please), and aside from blueberries and a few blue-purple potatoes from remote spots on the globe, blue just doesnt exist in any significant quantity as a natural food color. http://www.colormatters.com/appmatters.html A food professional has this to say: Color and the appeal of various foods is also closely related. Just the sight of food fires neurons in the hypothalamus. Subjects presented food to eat in the dark reported a critically missing element for enjoying any cuisine: the appearance of food. For the sighted, the eyes are the first place that must be convinced before a food is even tried. This means that some food products fail in the marketplace not because of bad taste, texture, or smell but because the consumer never got that far. Colors are significant and almost universally it is difficult to get a consumer to try a blue-colored food though more are being marketed for children these days. Greens, browns, reds, and several other colors are more generally acceptable, though they can vary by culture. The Japanese are renowned for their elaborate use of food colorings, some that would have difficulty getting approval by the Food and Drug Administration in the United States. Gary Blumenthal International Food Strategies http://www.colormatters.com/appmatters.html Why Is McDonalds Yellow? The Role Of Environment On Eating Behavior November 4th, 2008 by drval in Health Tips, True Stories Im grateful to the Happy Hospitalist for pointing out that color matters when it comes to food consumption. As it turns out, blue light can be an appetite suppressant. And I actually know about this first hand. I helped to design a research study in connection with Architectural Digest and the Parsons School of Design several years ago. I was a volunteer instructor for a hospital design course in NYC, and wanted to show the students that lighting could influence eating patterns. As it happened, there was a big gala event at a local convention center, and so I worked with my friend Shashi Caan to set up three identical rooms bathed in three different colored lights (yellow, blue, and red). We had all the gala attendees dress up in white bunny suits (you know, the kind you let patients wear in the OR) and shuttled them through the 3 rooms at regular intervals. The rooms could each hold about 40 guests and copious identical hors doeurves were offered. Guess what we found? The most food was consumed in the yellow room, followed by red, and then a distant third was blue. About 33% fewer snacks were consumed in the blue room during the event (and yes we controlled the number of people in each room so theyd be equal). I found this quite fascinating, but unfortunately never published the results. You see, I didnt receive IRB approval for any of it. But the experiment did leave an indelible impression on my mind. As I thought about it, I realized that most fast food restaurants have yellowish interiors. From the golden arches to the lighting companies like McDonalds probably recognized (long before I did) that color influences purchasing and eating behavior. Yep, Im late to this party and Im not painting my kitchen yellow. http://www.getbetterhealth.com/tag/appetite-suppressant Colour Marketing and Branding Color and Marketing 1. Research conducted by the secretariat of the Seoul International Color Expo 2004 documented the following relationships between color and marketing: 92.6 percent said that they put most importance on visual factors when purchasing products. Only 5.6 percent said that the physical feel via the sense of touch was most important. Hearing and smell each drew 0.9 percent.   When asked to approximate the importance of color when buying products, 84.7 percent of the total respondents think that color accounts for more than half among the various factors important for choosing products. Source   2. Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone. Source: CCICOLOR Institute for Color Research 3. Research by the Henley Centre suggests 73% of purchasing decisions are now made in-store. Consequently, catching the shoppers eye and conveying information effectively are critical to successful sales. Color and Brand Identity 1. Color increases brand recognition by up to 80 percent University of Loyola, Maryland study 2. Heinz Color influences brand identity in a variety of ways. Consider the phenomenal success Heinz EZ Squirt Blastin Green ketchup has had in the marketplace. More than 10 million bottles were sold in the first seven months following its introduction, with Heinz factories working 24 hours a day, seven days a week to keep up with demand. The result: $23 million in sales attributable to Heinz green ketchup [the highest sales increase in the brands history]. All because of a simple color change. 3. Apple Computer Apple brought color into a marketplace where color had not been seen before. By introducing the colorful iMacs, Apple was the first to say, It doesnt have to be beige. The iMacs reinvigorated a brand that had suffered $1.8 billion of losses in two years. (And now we have the colorful iPods.) Color Increases Memory If a picture is worth a thousand words, a picture with natural colors may be worth a million, memory-wise. Psychologists have documented that living color does more than appeal to the senses. It also boosts memory for scenes in the natural world. By hanging an extra tag of data on visual scenes, color helps us to process and store images more efficiently than colorless (black and white) scenes, and as a result to remember them better, too. Source: The findings were reported in the May 2002 issue of the Journal of Experimental Psychology: Learning, Memory and Cognition, published by the American Psychological Association (APA) http://www.colormatters.com/market_whycolor.html The Contributions of Color to Recognition Memory for Natural Scenes, Felix A. Wichmann, Max-Planck Institut fà ¼r Biologische Kybernetik and Oxford University; Lindsay T. Sharpe, Università ¤t Tà ¼bingen and University of Newcastle; and Karl R. Gegenfurtner, Max-Plank Institut fà ¼r Biologische Kybernetik and Justus-Liebig-Università ¤t Giessen; Journal of Experimental Psychology Learning, Memory and Cognition, Vol 28. No.3., 5-May-2002 Color Engages and Increases participation Ads in color are read up to 42% more often than the same ads in black and white (as shown in study on phone directory ads). Source: White, Jan V., Color for Impact, Strathmoor Press, April, 1997 Color Informs Color can improve readership by 40 percent 1, learning from 55 to 78 percent 2, and comprehension by 73 percent 3. (1)Business Papers in Color. Just a Shade Better, Modern Office Technology, July 1989, Vol. 34, No. 7, pp. 98-102   (2) Embry, David, The Persuasive Properties of Color, Marketing Communications, October 1984. (3) Johnson, Virginia, The Power of Color, Successful Meetings, June 1992, Vol 41, No. 7, pp. 87, 90. Color Attracts Attention Frequently Cited Facts   Tests indicate that a black and white image may sustain interest for less than two-thirds a second, whereas a colored image may hold the attention for two seconds or more. (A product has one-twentieth of a second to halt the customers attention on a shelf or display.) People cannot process every object within view at one time. Therefore, color can be used as a tool to emphasize or de-emphasize areas.   A Midwestern insurance company used color to highlight key information on their invoices. As a result, they began receiving customer payments an average of 14 days earlier. Other Research 92% Believe color presents an image of impressive quality 90% Feel color can assist in attracting new customers 90% Believe customers remember presentations and documents better when color is used 83% Believe color makes them appear more successful 81% Think color gives them a competitive edge 76% Believe that the use of color makes their business appear larger to clients Source: Conducted by Xerox Corporation and International Communications Research from February 19, 2003 to March 7, 2003, margin of error of +/- 3.1%. http://www.colormatters.com/market_whycolor.html Color and the Senses General facts about sensory input and human beings: Although the olfactory sense was a human beings most important source of input in the pre-historic era, sight became our most important means of survival. Furthermore, as hunters and gatherers in the early days of our evolution, we experienced a variety of colors and forms in the landscape. This has become part of our genetic code. In our current state of evolution, vision is the primary source for all our experiences. (Current marketing research has reported that approximately 80% of what we assimilate through the senses, is visual.) Our nervous system requires input and stimulation. (Consider the effects of solitary confinement in jails.) With respect to visual input, we become bored in the absence of a variety of colors and shapes. Consequently, color addresses one of our basic neurological needs for stimulation. Color and Visual Experiences   It is probably the expressive qualities (primarily of color but also of shape) that spontaneously affect the passively receiving mind, whereas the tectonic structure of pattern (characteristic of shape, but found also in color) engages the actively organizing mi