Advantages And Disadvantages Of Artificial Intelligence

Artificial intelligence, also known as AI is known throughout as machines with intelligence. By common definition, any machine capable of perceiving its environment and reacting in a manner to achieve a certain goal is considered an AI. Artificial intelligence has been and still is place in bad light due to the probability of turning malignant or achieving goals in whatever means possible, even at the cost of human safety. Despite these consequences should AI turn hostile towards humans, the advantages and disadvantages have to be considered before its acceptance or dismissal. There are multiple aspects in our everyday life where the impacts of artificial intelligence are not only beneficial but also efficiently improving our lives. From†¦show more content†¦(2014). AI is ubiquitous, so much so that the very planes we board to travel abroad are equipped with this technology, autopilot. Upon receiving GPS information these sophisticated systems can constantly alter the course of the flight based on location of other planes in respect to its own location. With all this information fed into the system, it is not only able to plan but execute a flight from terminal to terminal. These auto pilots help carry out the same duties as pilots while making them safer and more efficient to that of a human (Harris, 2014). Dating as far back as 1914, AI technology was used to autopilot a plane such that an average flight required an approximate seven minutes of human steered flight for that of take off and landing. Whenever an email is sent to an account it is either sorted to a main inbox and spam. This distinction is made through what is commonly known as the spam filter. By filtering out important email from that of unknown senders enquiring about your need for anti-virus software due to â€Å"malicious virus† infecting the computer. The filter does not simply filter out key words but similar to machine learning adapt to the changing signals within the message. Furthermore, the filter should cater to each individual preference as a hourly electronic deal may not be a welcome sight to one person but a must haveShow MoreRelatedArtificial Intelligence1237 Words   |  5 PagesWhat is artificial intelligence? Should humanity be concerned? There are many interpretations of Artificial intelligence. Merriam Webster’s online dictionary defines artificial intelligence as â€Å"A branch of computer science, dealing with the simulation of intelligent behaviour, in computers or the capability of a machine, to imitate intelligent human behaviour† (Artificial Intelligence, 1828). With technology continually progressing and embedding itself into today’s population, from Siri on iPhoneRead MoreEthical Issues with Artificial Intelligence1471 Words   |  6 PagesSome believe this is the case with artificial intelligence or AI, which is the theory or goal of a series of accomplishments that would allow a computer to house a sentient life form. The idea of AI has formally been around since around 1956. There has been very slow but steady progress towards a working AI. Most scientists believe that there will be AI within twenty to fifty years. Since this is a very controversial topic with its advantages and disa dvantages lets analyze these and examine the ethicalRead MoreSocial and Ethical Impact of Artificial Intelligence Essay examples1503 Words   |  7 PagesContents Introduction III History III What is Artificial Intelligence? III Social and Ethical Issues Associated with Artificial Intelligence IV Part I Social Impact of Artificial Intelligence IV Part II Advantages IV Part III Disadvantages IV Ethical Impact of Artificial Intelligence V Conclusion VI Bibliography VII Introduction As our world expands through the growing abilities and applications of computersRead MoreComputer Systems And Artificial Intelligence1266 Words   |  6 Pagesstimulation most children feed off of to learn an activity. The machine would be programmed specifically to find a way to complete the task. Even without the advantages of emotion and demonstration, it could easily evaluate a solution by using the materials available to move itself forward. Computer systems, known as artificial intelligence, can perform the tasks humans commonly complete (Keswani). Both a child and computer construct a way to learn the information, but they do this in two abstractRead MoreThe Pros And Disadvantages Of Artificial Intelligence1423 Words   |  6 PagesArtificial intelligence can be defined as the ability of a computer performing activities normally considered to require human intelligence. According to Blay Whitby, â€Å"Artificial Intelligence (AI) is the study of intelligent behavior (in hu mans, animals, and machines) and the attempt to find ways in which such behavior could be engineered in any type of artifact. It is one of the most difficult and arguably the most exciting enterprise ever undertaken by humanity† (1). Technology is moving at a fastRead MoreTechnology And Technology : The Economic Impact Of Technology?748 Words   |  3 Pagesthis new age, they will need to take advantage of both humans and technology. While technology can drive cars and pump gas, it cannot empathize or think creatively. Artificial intelligence is both creating and destroying jobs, but if used correctly the economic benefits outweigh the disadvantages. Maney used examples to show how robotics and artificial intelligence are already drastically impacting people’s everyday lives. Words like â€Å"artificial intelligence† are often viewed as things of theRead More Artificial Intelligence Essay966 Words   |  4 PagesArtificial Intelligence Computers are everywhere today. It would be impossible to go your entire life without using a computer. Cars, ATMs, and TVs we use everyday, and all contain computers. It is for this reason that computers and their software have to become more intelligent to make our lives easier and computers more accessible. Intelligent computer systems can and do benefit us all; however people have constantly warned that making computers too intelligent can be to our disadvantageRead MoreEssay about Social And Ethical Impact Of Artificial Intelligence1370 Words   |  6 Pagesthousands of years, from stories of Pygmalion to the tales of the Jewish Golem. Anat Treister-Goren, Ph.D. (http://www.a-i.com/) The concepts of the development of artificial intelligence can be traced as far back as ancient Greece. Even something as small as the abacus has in someway led to the idea of artificial intelligence. However, one of the biggest breakthroughs in the area of AI is when computers were invented. Many encyclopaedias and other reference works state that the first large-scaleRead MoreArtificial Intelligence in Medicine2005 Words   |  9 PagesArtificial Intelligence in Medicine A Term Paper Presented to MS. SERPOLETTE BOHOL Department of Social Sciences and Humanities College of Education and Social Sciences Mindanao State University at Naawan 9023 Naawan, Misamis Oriental In Partial Fulfillment Of the Requirements for the Course English 2 (College English 2) by ERNIE G. ALJAS HANS KELVIN P. MERMIO March 2011 Introduction Nowadays there are insufficient of medical specialist in the most developing countriesRead MoreArtificial Intelligence ( Ai ) Is Intelligence Offered By Machines1716 Words   |  7 Pages Artificial intelligence In e -commerce What is artificial intelligence : Artificial intelligence (AI) is intelligence offered by machines. In computer science, an ideal intelligent machine is a flexible rational agent that recognize its environment and takes actions that increase its chance of success at some goal. also, the term artificial intelligence is applied when a machine performs cognitive functions, such as learning and problem solving. SiteZeus is a great example of using

10 Copper Facts

Copper is a beautiful and useful metallic element found throughout your home in both pure form and in chemical compounds. Copper is element No. 29 on the periodic table, with the element symbol Cu, from the Latin word cuprum. The name means  from the isle of Cyprus, which was known for its copper mines.   10 Copper Facts Copper has a reddish-metallic coloring unique among all the elements. The only other non-silvery metal on the periodic table is gold, which has a yellowish color. The addition of copper to gold is how red gold or rose gold is made.Copper was the first metal to be worked by man, along with gold and meteoritic iron. This is because these metals were among the few that exist in their native state, meaning the relatively pure metal could be found in nature. The use of copper dates back more than 10,000 years. Otzi the Iceman (3300 BCE) was found with an axe that had a head consisting of nearly pure copper. The icemans hair contained high levels of the toxin arsenic, which may indicate the man was exposed to the element during copper smelting.  Copper is an essential element for human nutrition. The mineral is critical for blood cell formation and is found in many foods and most water supplies. Foods high in copper include leafy greens, grains, potatoes, and beans. Although it takes a l ot of copper, its possible to get too much. Excess copper can cause jaundice, anemia, and diarrhea (which may be blue!).Copper readily forms alloys with other metals. Two of the best-known alloys are brass (copper and zinc) and bronze (copper and tin), although hundreds of alloys exist.Copper is a natural antibacterial agent. It is common to use brass door handles in public buildings (brass being a copper alloy) because they help prevent disease transmission. The metal is also toxic to invertebrates, so it is used on ship hulls to prevent the attachment of mussels and barnacles. It is also used to control algae.Copper has many desirable properties, characteristic of transition metals. It is soft, malleable, ductile, and an excellent conductor of heat and electricity, and it resists corrosion. Copper does eventually oxidize to form copper oxide, or verdigris, which is a green color. This oxidation is the reason the Statue of Liberty is green rather than reddish-orange. Its also the r eason inexpensive jewelry, which contains copper, frequently discolors skin.In terms of industrial use, copper ranks third, behind iron and aluminum. Copper is used in wiring (60 percent of all copper used), plumbing, electronics, building construction, cookware, coins, and a host of other products. Copper in water, not chlorine, is the cause of hair turning green in swimming pools.There are two common oxidation states of copper, each with its own set of properties. One way to tell them apart is by the color of the emission spectrum when the ion is heated in a flame. Copper(I) turns a flame blue, while copper(II) produces a green flame.Nearly 80 percent of the copper that has been mined to date is still in use. Copper is a 100 percent recyclable metal. Its an abundant metal in Earths crust, present at concentrations of 50 parts per million.Copper readily forms simple binary compounds, which are chemical compounds consisting of only two elements. Examples of such compounds include co pper oxide, copper sulfide, and copper chloride.

Swot Analysis Swot And Swot - 2320 Words

SWOT analysis focuses on the internal factors which are the company’s strengths and weaknesses as well as the external factors which are the opportunities and threats which are gained from situational analysis, which focuses on summarizing all the pertinent information acquired about the key three environments of internal, customer, and external (Ferrell Hartline, 2014, p. 39). A SWOT analysis further gives a company precise advantages and disadvantages in satisfying the needs of its selected markets. Even more importantly, SWOT helps a company to determine where it exceeds greatly in strategy and areas in which more improvements are needed to be made. SWOT is heavily utilized by many corporations and this analysis has gained an even greater global welcoming from its comprehensive structure in which is highly regarded for many aspects such as organizing a company’s strategic position when developing a marketing plan. SWOT is primarily one of the most essential tools in the analysis of marketing data and information (Ferrell Hartline, 2014, p. 85). Furthermore, it s considered as highly effective and useful in unveiling competitive advantages that can influence a company s marketing strategy if it s performed correctly. Additionally, there are many considerable benefits of a SWOT analysis, such as it provides simplicity, lowers costs associated with strategic planning, provides flexibility, easy integration and synthesis and fosters collaboration. Furthermore,Show MoreRelatedSwot Analysis Of Swot And Swot Analysis738 Words   |  3 Pagesknown as SWOT analysis. The SWOT analysis is business analysis method that business can use for each of its department when deciding on the most perfect way to increase their business and future growth. This procedure identifies the internal and external strengths, weaknesses, opportunities and threats that are in the markets. SWOT analysis helps you decide your position against your competitors, identifies best future opportunities, and highlight current and future threats. SWOT analysis is an acronymRead MoreSwot Analysis Of Swot Analysis : Swot1223 Words   |  5 PagesOnStar – SWOT Analysis To help OnStar determine if home monitoring services should be added to its list of products and services, a SWOT analysis should be completed. A SWOT analysis is a situation analysis or tool used to identify the strengths, weaknesses, opportunities and threats of an organization (SWOT Analysis Definition | Investopedia, 2005). Thus, it is a basic straightforward model that determines what an organization, like OnStar, can and cannot do, as well as determines its opportunitiesRead MoreSwot Analysis : Swot And Swot1081 Words   |  5 PagesSWOT Analysis: A SWOT analysis (SWOT matrix) first used by Stanford Research Institute during 1960-1970 and it was presented by Mr. Albert S. Humphrey a American business and management consultant by using data from fortune 500 companies. We can succeed in our life if we use our talents to our full extent. Similarly, we‘ll have some problems if we know our weakness are, and if we manage these weaknesses so that we don’t matter in the work we do. To understand more about our self and our externalRead MoreSwot Analysis : Swot And Swot1957 Words   |  8 PagesSWOT analysis focuses on the internal factors which are the company’s strengths and weaknesses as well as the external factors which are the opportunities and threats which are gained from situational analysis which focuses on summarizing all the pertinent information acquired about the key three environments of internal, customer, and external (Ferrell Hartline, 2014, p. 39). A SWOT analysis further gives a company precise advantages and disadvantages in satisfying the needs of its selected marketsRead MoreSwot Analysis Of Swot Analysis : Swot911 Words   |  4 Pages SWOT Analysis In the article â€Å"SWOT analysis† Harmon (2015) offered a definition for SWOT analysis, the purpose of the SWOT analysis, the advantages of performing a SWOT analysis, and outlined and discussed the four components of the SWOT analysis. SWOT analysis is a planning and brainstorming tool that helps people evaluate an idea or project for a business or formulate a business plan (Harmon, 2015). It should be noted that SWOT analysis is an acronym for Strengths, Weaknesses, OpportunitiesRead MoreSwot Analysis : A Swot1371 Words   |  6 Pages SWOT analysis is valuable in understanding and revising the position of the company before decisions are made about company direction or the application of a new business idea. PEST is a tool to assess external factors. It is useful to complete a PEST analysis before a SWOT, although it may be more useful to complete a PEST analysis during, or after, a SWOT. SWOT and PEST are vital in determining the success of a business. SWOT analysis is a form of situational analysis in which internal strengthsRead MoreSwot Analysis : A Swot1708 Words   |  7 Pages A SWOT analysis is â€Å"a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture.†(en.wikipedia.org/wiki/SWOT analysis, 03/11/14). A swot analysis can also be used to examine a person’s attributes. The strengths and weaknesses usually are internal factors whereas threats and opportunities are mainly external. Advantage Disadvantage Internal Strengths 1. Self-motivated 2. I am organised; accurate and pay attentionRead MoreSwot Analysis : A Swot852 Words   |  4 PagesStrength, weaknesses, opportunities and threats, commonly known as a SWOT analysis is used by businesses. Organizations use the SWOT analysis technique to figure out and understand their areas of strong suits (strengths), their inevitable flaws (weaknesses), prospects that the organization could look into (opportunities) and things that pose as intimidations to the organization (threats). There are many obstacles to overcome when it comes to international expansion. Obstacles such as; language andRead MoreSwot Analysis : The Swot1888 Words   |  8 PagesThe SWOT analysis, a strategic planning tool was developed by Albert Humphrey in the 1960’s and 1970’s. Albert is said to have come up with this strategic planning tool through the use of data the Fortune 500 companies in the United States of America at that time (Lancaster Massingham, 2011). A SWOT analysis determine s the strengths, weaknesses, opportunities and threats, which are a relevant part of any organization especially the ones that get involved in new ventures. This tool assists the usersRead MoreSwot Analysis : A Swot3101 Words   |  13 Pagesa) Carry out a SWOT analysis to reflect your own current skills and competencies A SWOT analysis is â€Å"a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture.†(en.wikipedia.org/wiki/SWOT analysis, 03/11/14). A swot analysis can also be used to examine a person’s attributes. The strengths and weaknesses usually are internal factors whereas threats and opportunities are mainly external. Advantage Disadvantage

Active Listening Can Be Described In Brief As Listening

Active listening can be described in brief as listening to a person carefully and with an open mind, which endeavors to fetch a grasp of the other on a greatly profound level. Guidelines for active listening is to give people your attention, be ready to paraphrase, use questions if you don t understand, acknowledge the others person feelings, encourage if the other person appears uncertain, do not react or respond in other ways until it is clear that the other person has finished. (The role of Active listening in conflict resolution, 2012). [1] For example, you are the accounting manager of a company and you have two accountants Sarah and John. John was employed since two months and Sarah has been with the company for ten years. John is†¦show more content†¦Clarification includes questions that seek to clear uncertainties and fetch more understanding of the other person’s intentions and fears. Misunderstood or inadequate information is the main barrier to understanding; that s why clarification is important. After that, you should recognize the other person s feelings. This is called digging. It concentrates on the feelings of a person without making them the clear focus of the argument. Observing emotional reactions adds a further aspect to the understanding of a person s situation. It is mainly helpful when there seems to be an inconsistency between the content of a message and the person s feelings as it permits us to discover the speaker’s actual approach toward a subject. Subsequently, you should see if the other person seems to be doubtful or uncertain. You should acknowledge the feelings that a person is experiencing as it is an influential evidence of our awareness and serious attempt to understand his situation. (The role of Active listening in conflict resolution, 2012). [3] Once more, it’s essential that, once these workers are required to resolve their arguments, you should attempt to understand their feelings and make them feel noticed. If the accounting division is small and you cannot reschedule employees or workers straightforwardly, you may think of modifying their work structure, so they should not work together as much as possible. This is not perfect in most cases, but it’s a tiny compromise toShow MoreRelatedListening On Listening And Listening1747 Words   |  7 Pages Listening Listening can be defined as the ability to effectively attend to, interpret, and respond to verbal and nonverbal messages and can play an important role in the support process and can be executed more or less skillfully (Jones, 2011, pp. 86). Listening can also be represented as a multidimensional construct that consists of complex (a) cognitive processes, such as attending to, understanding, receiving, and interpreting messages; (b) affective processes, such as being motivated andRead MoreThe Break Up - Movie Interpersonal Communication Essay882 Words   |  4 Pagesthat gives an overview of the concepts/theories that you will be applying to the movie. Use at least 2 concepts/theories learned in the lectures/lessons/textbook. Apply these concepts to one or more scenes in the movie. Please be sure to give a brief summary of the scene to which you are referring (I’ve seen the movie many times before. Please don’t write more than a paragraph explaining the scene). Now, by using those great critical thinking skills you possess; convince me you learned in thisRead MoreMonroe’s Motivated Sequence Speech Eating Breakfast1391 Words   |  6 Pages1. Interpersonal Communication Project 2. Interpersonal Communication According to Petersen (2007), good communication is just as important in business, family, and social life. Listening well matters for coworkers, when intimacy is not the goal, but being able to work together effectively is. It helps keep friendships vital and even makes a difference in casual relationships where you merely want ease. 3. Introduction: What is Interpersonal Communication? Stewart (2009) defines interpersonalRead MoreMusic s Influence On Music1610 Words   |  7 PagesPrevious attention from scholarly articles and psychology journals have indicated that listening to classical music can heighten a person’s ability to learn and focus. This has prompted some teachers to start integrating the playing of classical music in their classrooms to raise the amount of information retained by their students and make their work more efficient. A study done at Stanford University indicated music heightens a person’s ability to learn because it â€Å"engages the areas of the brainRead MoreMotivation, Stress, and Communication: Leadership and Organizational Behavior1374 Words   |  6 PagesMotivation, Stress, and Communication BUS 520 Leadership and Organizational Behavior August 21, 2012 â€Æ' Create a brief job description for a position within the company you research that you would like to fill. Emory is among the top 20 universities in the country and is internationally recognized for its academics, groundbreaking research and technological advances with staff, faculty and students representing all regions of the United States and more than 100 foreign nations. As an Emory employeeRead MoreSuicide Prevention Of The United States1269 Words   |  6 PagesPREVENTION 3 risk during primary care medical encounters if either believes a patient is in danger of intentionally harming himself or herself (Force, 2004).† Another prevention group that is targeted towards is called Parents-CARE (P-CARE) â€Å"is a brief home-based suicide prevention program for parents of suicide-risk youth, for which short- and long-term effectiveness has been demonstrated (Hooven, 2013).† P-CARE intervention/prevention methods rely on the family, they believe if they start at homeRead MoreLanguage Learning Methods Of Listening3137 Words   |  13 Pages Running head: LISTENING COMPREHENSION IN COGNITIVIST, METACOGNITIVIST AND BEHAVIORISTIC BASED LANGUAGE LEARNING METHODS Listening Comprehension in Cognitivist, Meta-Cognitivist and Behavioristic Based Language Learning Methods Islamic Azad University Science and Research Branch Khonein University Professor: Dr. Rajabi December 14, 2011 Abstract The study tried to show the role of listening comprehension in cognitivist, meta-cognitivist and behavioristic based language learning methods.Read MoreIntercultural Interview1422 Words   |  6 Pagesrelationships with others and view the world in which we live. This assignment is designed to help you improve your competency in intercultural interpersonal communication. FORMAT AND GRADING: The format and requirements for written assignments as described in the syllabus will apply (see Grading Criteria). Your paper must be six full pages. It must have a cover page which must include: a title, your name, the course name, my name, Copper Mountain College and the semester and year in which you wroteRead MoreBrief Description Of The Client Issues1918 Words   |  8 Pages i) Brief description of the client issues. (1) The client wants to learn how to better her diet because she is a diabetic. She is having trouble controlling her blood glucose levels and would like to get some help on how to go about regulating her diabetes. Client’s glucose levels are fluctuate throughout the day, one minute they are high another minute client is trying to bring them back up. She would like to regulate her glucose levels through diet change alone (eating healthier). The client doesRead MoreA Theory Based Evaluation of Cognitive Behavioural Therapy2787 Words   |  12 Pages ‘A theory based evaluation of Cognitive Behavioural Therapy’ The purpose of this essay is to provide a theory based evaluation of Cognitive Behavioural Therapy (CBT). The first part of this essay will concentrate on defining CBT including a brief description of its derived history and the therapies that have contributed to its development. I will then move on to review the tools used in the four step process of CBT (assessment, formulation, intervention and evaluation). I will also incorporate

My Writing And Oral Communication - 1551 Words

Communication is Key I have been told and even noticed throughout the years of struggling with using the appropriate words to get my point across. At a young age we are taught the importance of oral, written and reading communication and yet I lack the interest of understanding the true concept. I have a problem with comprehending what I have read which ultimately has an impact on my writing and oral communication. I noticed this was a problem when I can literally get frustrated at the listener for not understanding what I’m explaining to them. So throughout the years I looked at this issue as too much work to change me now. Until now. Recently I have decided to try to open up my own business with my sister in law. In doing this I will†¦show more content†¦First thing I will have to do is understand my audience (the investors). I will start out with a few people that would be interested and have additional money that may be able to invest or help. Plan B will to present the presentation or in other words business plan to the bank. My audience will expect a professional and detail outline of every move in creating the business, future goals, expectations and even an exit strategy. A calm and confident persona will have to leave an impression on my audience. â€Å"Having a good idea isn’t enough. You have to present those ideas in a way your listeners will understand and appreciate† (Adler, Elmhorst, Lucas, 2013). This is where I will need to focus on how to use my words and have my presentation in chronological order so that the listener can understand. I will need to practice my presentation with others and thoroughly ask them questions to ensure they understand my goal and outcome of this new business. â€Å"Getting outside perspective is the mark of a learning entrepreneur--someone who considers other possibilities and wants more information rather than less. You still need to be decisive and not freeze in the face of information overload, but if you can get someone to check your thinking on something without it being a big production, there can be a lot of benefit--even if it just reconfirms your thinking, giving you confidence to move forward or simply sharpens up the details a little bit.† (O

Managing Synamic Virtual Patients in Environments - Free Samples

Question: Discuss about the Managing Synamic Virtual Patients in Environments. Answer: Introduction It is true that nothing stays the same. Strategic management seeks to capitalize change in organizations which vary from organization to organization depending on the strategies put in place. Rapid change occurs in new and evolving products, social revolutions, and technology and market activities inclusive. Change is required everywhere, and it is almost essential for every organization or company. An organizational system is a cultural process which involves adaptive mechanism through which an organization reacts to environmental constraints. Organizational change brings forth the required improvements if well implemented (Heene Sanchez, 2014). It can change tremendously if it is ready to learn from its employees and the environment they live in. It needs to study the organizational behavior and the status quo of an individual simultaneously. The insights of some leaders about what they think the idea, cultural factors that influence plans selected and elements that impact the dev elopment of change need to be addressed. Al-Nahda is a charitable organization in Saudi Arabia. It deals with women empowerment programs and has executed a number of programs and projects to uplift socio-economic standards of women in Saudi. The organization started as a volunteer and was later upgraded into a charitable institution working under the guidance of the Islamic law (Pierret Selvik, 2009). With increased globalization, it is believed that management cultures are converging and becoming more similar. Being the world largest humanitarian organization in Saudi Arabia and handling huge amounts of finances, Al-Nahda is vested to change with changing times. The Al-Nahda organizational structure remained unchanged but the roles and responsibilities of its leaders need to be changed to create cross-border collaboration. According to Rainey, effective change and implementation has to be pursued through applying relevant tools. Organizational redesign entails mentioning employee roles and responsibility and measuring their standards and behavior using a balanced scorecard. Because it is not easy to perform a full redesign, change pilot and performance appraisal can be used instead (Spector, 2007). The Al-Nahda organization needs to use change pilot strategy to implement change within the organization. Changing the environmental context of an individual involves breaking the existing social arrangements rather than conducting motivational speeches to employees who have a small impact on an individual. Creation of dissatisfaction to an individual's old habits helps exert force to the social context of that person (Pierret Selvik, 2009). Conclusion For any change to be effected, management must engage employees in the formulation, discussions, and problem diagnosing in order to increase employee's support in the change implemented and minimised their resistance (Heinrichs, Dev Davies, 2015). The Al-Nahda organizations need to change their old patterns of doing things because the environment has become very competitive and also to fit in the current market. Leaders should turn their attention to what employees say and act upon it. Creating leaders helps determine the effectiveness of an organization's future performance and change implementation. Leaders need to be optimistic that change implemented would produce good results and the organization will benefit from that respective change. References Heene, A., Sanchez, R. (2014).A focused issue on building new competences in dynamic environments. Bingley, U.K.: Emerald. Heinrichs, L., Dev, P., Davies, D. (2015). Authoring, deploying, and managing dynamic Virtual Patients in Virtual Clinical Environments.Bio-Algorithms And Med-Systems,11(2). https://dx.doi.org/10.1515/bams-2015-0009 Moghimi, M., Stone, R., Rotshtein, P., Cooke, N. (2016). Influencing Human Affective Responses to Dynamic Virtual Environments.Presence: Teleoperators And Virtual Environments,25(2), 81-107. Pierret, T., Selvik, K. (2009). Limits of Authoritarian Upgrading in Syria: Private Welfare, Islamic Charities, and the Rise of the Zayd Movement. International Journal of Middle East Studies, 41(4), 595-614. Rainey, H.Understanding and managing public organizations. Spector, B. (2007). Implementing organizational change: Theory and practice. Prentice Hall.

Case Study about Evolution and Situation Analysis Of A Dove Brand

Introduction Dove has established itself as the dominant player of the market from 2007 onwards. Dove has proved itself as different and strong brand of Unilever as it provides sales worth $2.5 bollion in a year. Dove initially was known as the cleansing brand and offers a wide range of products including face care, body washes, deodorant hair care, bar and anti-perspirants. The report is written on the basis of the case study named, Dove: The evolution of a brand. The report represents the situation analysis for the case study and also highlights the critical issues mentioned in the case study. The report analyses the critical issues which are related to the case study and after analysing the issues the report would provide a clear recommendations for the future issues (Deighton, 2008). Situation Analysis Dove was introduced first in the market of USA as a beauty bar which was launched in the year of 1957. While starting its journey in the USA market the brand positioned itself as the cleanser not as soap. In all its advertisements the brand claimed that woman should use Dove because it does not contain any harmful element of soap which makes the skin dry. Mainly, the functional attribute of the brand was being proposed by the brand by saying that one quarter of the entire bar is cleansing cream. Later, on the brand management of Dove realized that too make it big the company should not restrict itself by talking about the functional aspects of a brand. To make it big and sustainable the brand evaluated that it should be linked with the feminine aspects and thus to create a close association with woman the brand worldwide had introduced the campaign the real beauty. The objective of the brand is to create a unique proposition in the mind of the woman that beauty is an inner characteri stics and self-esteem is a major element to discover womans own beauty (Carter Steiner, 2004). Identification, Recognition and justification of the related critical issues The critical issues which are mentioned over the case study or are identified from the case study can be discussed in the form of SWOT analysis. Strength: The strength of the brand is the connection with the feminine aspects and the positioning strategy of the brand. Dove is different from others as it does not claim itself as a soap rather it is focused on the woman care aspects. The campaigns introduced by Dove has emphasised on evaluating the definition of real beauty. The campaigns throughput the world has forced everyone including the men to think about twice regarding the definition of beauty. Dove has not put much effort in pushing their products but it emphasises rather on creating self-esteem among the woman which indirectly enhances the brand image of the brand. Weakness: Dove is not able to create its footstep in the men segment which can be treated as one of its weakness. The expenses of the campaigns are too high and the criticisms of the campaigns can affect Dove negatively. Opportunity: In the changing social scenario, the demand for personal care products both in the men and in the women segment have been increased to a large extent and increasing the product line in the men segment can be another opportunity for Dove for expanding its market. The product line can also include the teenage woman customers (Deighton, 2008). Threat: The criticisms that rise due to the arrangement of the campaigns and the advertisements can harm the brand image of Dove. The beauty which has been demonstrated over different campaigns are not related with the standard idea of real beauty which exists in the market. Analysis of the major issues The missions of Dove through implementing various campaigns are to promote the concept of beauty. The major issue related to the beauty campaign is that beauty comes from various aspects with different types of sizes and shapes. The campaigns of Dove have proved that the advertisements and branding together can work in a better way for doing well. The campaigns of Dove are nothing but the opinions and insights of the consumers about beauty. The positioning of Dove initially was the cleaning cream and later on it added the moisturizing element in it. Dove has emphasised on the campaign because it is a well-known phenomenon that for building a brand it is important to depend on the opinion and insights of the customers. The customer-based brand equity model can be used to describe how Dove has successfully used the perception around the brand to develop the strong equity. The model comprises four different stage and those are Brand identity which refers to the question Who you are, Mea ning of the brand which asks what are you, response of the brand which refers the perception about the brand and Brand Resonance which refers to the association of the customers with the brand. From its introduction in the year of 1950, Dove has demonstrated its brand equity by saying that they are not the soaps category because, it does not harm the softness of the skin rather it claims that it is one kind of cleansing cream (Carter Steiner, 2004). Later on while explaining the meaning of the brand Dove has used the proposition moisturizing and expresses itself as the moisturizing creamy bar. Third one is the brand response which it gathers through the arrangement of the campaigns throughout the world. The real beauty campaign arranged by Dove is the most famous and discussed campaign for woman throughout the world. The campaigns result in a way that it is proved that Dove is the most preferable brand by the woman segment. Fourth one is the Brand Resonance which helps to understan d the connection among the brand and the consumers. The campaigns have discussed various aspects of the woman self-esteem. The self-esteem of the woman can help to grow the beauty among the woman. The real beauty campaign developed by Dove has made a new evolution by defining the beauty in a new dimension. The survey conducted by Dove has shown that only 2% woman of the world perceives themselves as beautiful but advertisements and campaigns arranged by Dove have delivered the slogan that Woman are more beautiful than that they think of. Without directly promoting the brand name or without pushing the products in front of the customers the company has simply send a message of social responsibility. Dove has sent the slogan that the beauty can be achieved by introducing self-esteem among the woman and the society should change its viewpoint about the beauty (Yang, 2010). Dove is different because it has introduced a different concept in advertise its product which is distinct from di rectly asking about the utilitarian results. Dove has incorporated the expressions of human values and creates a connection with others. The connection or the association which has been developed by Dove is very strong and capable enough to increase the brand loyalty of the woman. The woman who purchases the product of Dove feels the association as they also thinks in the same way like Dove that the society should change its point of view regarding beauty and the inner side and the self esteem of the woman should taken into while considering beauty (Manca and 1994). Recommendations and discussions of the future issues 450 Portraying the old aged and fat woman in the campaigns frequently can affect the brand image of the company as people can perceive it as a brand of fat. For, many of the critics the advertisements in the campaign have just represented the woman in underwear around their houses which has created a wrong impact in the mind of the consumers. The campaigns have focused on the feminine aspects to a large extent but the campaigns do not talk much about the products and branding of Dove (Deighton, 2008). Focusing more on the societal issues rather on the products and services of the company can dilute the future sales of the brand. Time to time a brand needs to refocus on its advertisement strategy and Dove is not different from it. The self-esteem idea should be separated from the products of Dove. If the consumers perceive that the authenticity of the campaigns are not confirmed then the entire campaign can be affected to a large extent. The real consumers should be involved for providing their insights especially for the product usage of the particular brand. The women segment should be connected with the different products so that, the sales of several product variants and categories can be improved to a large extent. The definition of beauty should be linked with Dove in different ways by asking the woman customers regarding how beautiful they are looking like after using the product of Dove(Deighton, 2008). The already established association with the brand and the customers can be used by introducing the product aspect of Dove. The future campaigns should focus on how the usage of the products of Dove can enhance the beauty of the woman. The feminine aspects which have been demonstrated through the campaigns have made the brand overpowered in nature as the control in the campaigns have been loosen by Dove and the campaigns are introducing unnecessary criticisms in the society. The strong feminine aspects also hamper the wish of Dove to grab the men personal car e market. The personal care market for the men segment has been increased to a large extent and Dove should not leave the opportunity to penetrate that market (Deighton, 2008). Conclusion Dove initially emphasised on the functional aspects of the product by saying that it is a cleansing cream which contains one fourth of the moisturizing. Later on, Dove shifted its positioning from the functional benefit attribute to feel good attribute. Dove established various campaigns which promoted the feel good factor not the functionality of the product. To prove the authenticity of the campaign Dove uses elderly and obese models for the purpose of conveying the message. Dove also uses the digital media for demonstrating the films in U-tube to show how the perception of beauty varies. The films have demonstrated that a woman always perceive herself less beautiful than actually she is. All these campaigns have promoted the self-esteem of the woman and the campaigns are able to create strong emotional bonding with the woman segment. This is how the brand establishes and creates its own footprint in the market (Deighton, 2008). Reference Davis, H. (2004), Understanding Stuart Hall, pages 60-163. London: SAGE Publications. Gross, L. (1995),Gender, race and class in media. A text-reader, pages 61-70 Thousand Oaks: SAGE Publications. Manca, A and L. (1994), Gender Utopia in Advertising, A Critical Reader. Illinois: Procopian Press. Carter, C Steiner, L. (2004).Mapping the contested terrain of media and gender research, Critical readings: Media and gender,pages 11-35.Maidenhead: Open University Press Yang, J. (2010). Beer brand knowledge and its effects in brand preference and brand loyalty. 1st ed. Deighton, J. (2008). Dove: The evolution of a brand. 1st ed. [ebook] Harvard Business Scool.